Results 271 to 280 of about 1,493,677 (291)

The Importance of AI Literacy and Advertising Literacy in the Dynamic Environment of Marketing Communications

Media & Marketing Identity
Rapid advances in artificial intelligence (AI) and its implementation in marketing communications are bringing new challenges and opportunities for consumers. Advertising literacy and AI literacy are increasingly important competencies that enable consumers to effectively navigate the digital environment.
openaire   +1 more source

Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old

Media Psychology, 2021
Rhianne Hoek, Hein van Schie, Esther Rozendaal   +2 more
exaly  

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

International Journal of Advertising, 2020
Juliana Fernandes, Sigal Segev
exaly  

A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts

Journal of Promotion Management, 2021
Chen Lou, Yang Feng
exaly  

Analysis of Consumer Advertising Literacy on Mobile

Consumer Policy and Education Review, 2018
Myoungjin Koo, Jungsung Yeo
openaire   +1 more source

Parents’ literacy on mobile advertising aimed at children: a cross - cultural approach

Young Consumers, 2022
Sandra Rojas-Berrio, Ligia Garcia Bejar, Blanca Miguélez-Juan   +2 more
exaly  

Health Literacy and Cancer Communication

Ca-A Cancer Journal for Clinicians, 2002
Ruth Parker, T C Davis, M V Williams
exaly  

Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites: implications for regulation

Young Consumers, 2020
Eva Lievens, Valerie Verdoodt, Michel Walrave   +2 more
exaly  

How advertising literacy training affect children's responses to television commercials versus advergames

International Journal of Advertising, 2016
Liselot Hudders, Verolien Cauberghe
exaly  

Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment?

Young Consumers, 2018
Steffi de Jans, Liselot Hudders, Verolien Cauberghe   +2 more
exaly