Results 261 to 270 of about 1,493,677 (291)

Development of TV advertising literacy in children

International Journal of Advertising, 2013
This study investigates the role of physical appearance (body mass index (BMI), body shapeperception, self-esteem) and variables related to eating habits (food choice, critical attitude towards food, parents’ attitude towards food) in the development of advertising literacy in children focusing on food advertising.
Julia Spielvogel, Ralf Terlutter
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The Advertising Literacy of Primary School Aged Children

2014
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Opree, S.J., Rozendaal, E.
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Beyond sophistication: dimensions of advertising literacy

International Journal of Advertising, 1998
In the spirit of the IPA's bridge-building initiatives between industry and academia, we argue that academics can enhance practitioners' current understanding of consumers' advertising literacy. Reviewing language and literacy theories, we suggest that this offers fresh avenues for exploring consumers' relationships with ads and advertising.
Stephanie O'Donohoe, Caroline Tynan
openaire   +1 more source

Improving advertising literacy and effectiveness

2019
Children’s sensitivity to food advertising has been the subject of social and political debate for many years. Besides concerns over the negative side effects of food advertising on the wellbeing of children, there are also concerns about the honesty of advertising targeted at children.
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An Argumentative Study on Digital Advertising Literacy

2020
Developments in communication technologies have given rise to the fact that media will increasingly acquire more space in daily life. This increase in media access area causes the expansion of its effect domain. Studies on the problem of media and its effects have led to the understanding that media are considered as dangerous in the socialization ...
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Advertising literacy in schools : evaluating free online educational resources for advertising literacy

2014
Abstract: The emergence of new digital and hybrid forms of advertisement has renewed interest in advertising literacy education. Teachers need high-quality educational resources in order to foster advertising literacy among their students. In this article, we review free online educational materials, using an evaluation instrument that could help users
Meeus, Wil, Walrave, Michel, Van Ouytsel, Joris, Driesen, Aleksander   +3 more
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Increasing Mental Health Literacy via Narrative Advertising

Journal of Health Communication, 2008
This research explored the effectiveness of narrative advertising and argument advertising in increasing mental illness (depression) literacy. Results showed that narrative advertising was more effective than argument advertising at engaging participants in experiential immersion, resulting in greater sympathy toward those suffering from depression. In
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Disinformation in Political Advertising in the Context of First-Time Voters’ Advertising Literacy

Communication Today
The authors of this research study investigated the ability of first-time voters to comprehend, identify and evaluate political advertising along with their ability to understand and identify disinformation in political advertising. Two groups were compared: one that received media education as a compulsory subject in school and one that did not.
Ľudmila Čábyová, Denis Javořík
openaire   +1 more source

Teenagers’ moral advertising literacy in an influencer marketing context

International Journal of Advertising, 2022
Máiréad Brady
exaly  

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising: in-depth interviews with children and their parents

Young Consumers, 2023
Steffi de Jans, Liselot Hudders
exaly