Results 101 to 110 of about 886,768 (308)

The role of marketing and advertising in the legal profession

South African Journal of Economic and Management Sciences, 2000
The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and ...
A. Breytenbach, E. J. North
doaj   +1 more source

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Efek Mediasi Nilai Pelanggan Atas Pengaruh Reputasi Dan Iklan Luwak White Coffee Terhadap Perilaku Words of Mouth (Wom) Pelanggan [PDF]

, 2016
Luwak White Coffee get a phenomenal achievement in the instant coffee market. As a player who came later this brand has been able to compete with brands already well known. Four years its presence has been able to achieve Top Brand in 2014 on category of
Lubis, M. S. (M)
core  

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

Agribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

Target Firm Advertising and Firm Value

Management Science
Consistent with hypotheses underlying firm advertising, we find that targets with pretakeover advertising obtain higher premiums, whereas their acquirers earn lower announcement returns. These economically significant effects suggest that through advertising, targets increase their profile and negotiating power.
Eliezer M. Fich, Laura T. Starks, Anh L. Tran   +2 more
openaire   +2 more sources

Masters of War: Rivals’ Product Innovation and New Advertising in Mature Product Markets. [PDF]

We investigate the impact of rivals' product innovation and new advertising on a firm's financial market value in mature product markets. Our test bed is the carbonated soft drink market between 1999 and 2003, a period characterized by a near duopoly ...
Fosfuri, Andrea, Giarratana, Marco S.
core  

Social success as a value in advertising [PDF]

, 2011
У статті проаналізовано сучасні характеристики соціального успіху. Досліджено проблему ототожнення понять “соціальний успіх” і “багатство”. Розглянуто причини використання в рекламі образу успішної людини.В статье проанализированы современные ...
Yanenko, Yaroslav Vasylovych, Яненко, Ярослав Васильевич, Яненко, Ярослав Васильович   +2 more
core  

Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions

, 2017
One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions.
Chapelle, Olivier, Lefortier, Damien, Vasile, Flavian   +2 more
core   +1 more source

Circularity, Sustainability, and the Quality of Coffee Sold via Vending Machines: What Do Italian Consumers Prefer?

Agribusiness, EarlyView.
ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi, Stefania Troiano, Francesco Marangon   +2 more
wiley   +1 more source

Rational and Emotional Communicative Strategies and Tactics in Advertising Discourse of Russian Glossy Magazines

Научный диалог
This article analyzes the communicative strategies and tactics of advertising within the discourse of Russian glossy magazines, highlighting their impact and reflecting the value system inherent in glossy magazine discourse.
S. V. Olenev, L. S. Tikhomirova, K. V. Permyakova   +2 more
doaj   +1 more source