Results 91 to 100 of about 6,662,037 (298)

Nanowires Reinforce Oriented Macroporous Aerogels for Rapid Uranium Removal from Acidic Radioactive Wastewater

open access: yesAdvanced Science, EarlyView.
A “reinforced concrete” structural aerogel with directional microchannels is engineered for rapid uranium capture. The interconnected architecture enables ultrafast water permeation, and the nanowire reinforcement yields a 70‐fold increase in mechanical strength.
Ze Liu   +8 more
wiley   +1 more source

An Empirical Investigation of the Cultural Impact on Consumer Perception and Attitude Towards Advertising [PDF]

open access: yes
This study examines the cultural impact on consumer perception and attitudes towards advertising in Kuwait. A questionnaire was distributed to 520 consumers from three different nationalities; Kuwaiti and Arabic, East Asian and Indian, Western ...
Al-Juhiam, Osama M.
core   +4 more sources

What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory

open access: yesFrontiers in Communication
Our article aims to investigate the factors, precisely motives for TikTok use, perceived ad intrusiveness, attitude toward advertising, ad credibility, ad value, and online flow experience, driving buying impulsiveness among Generation Z users on TikTok.
Daniel-Rareș Obadă, Oana Țugulea
doaj   +1 more source

The value of banner advertising on the web [PDF]

open access: yes, 2018
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. ; Title from title screen of research.pdf file (viewed on August 24.
openaire   +2 more sources

Price Competition, Advertising and Media Market Concentration [PDF]

open access: yes
In media markets, the value of advertisement exposure depends on circulation, and media consumers’ valuation is affected by advertising. This paper analyzes media market competition in a duopoly framework.
Häckner, Jonas, Nyberg, Sten
core  

Black Hole Quencher‐Enhanced Plasmonic Photothermal Conversion

open access: yesAdvanced Science, EarlyView.
Researchers have developed a universal method to boost plasmonic photothermal conversion by attaching black hole quencher (BHQ) molecules to matched metal nanostructures. This hybrid approach increases efficiency by roughly threefold, reaching up to 69.1% in the near‐infrared‐II window.
Ruiyuan Zhang   +3 more
wiley   +1 more source

THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS

open access: yesManajemen dan Bisnis, 2014
This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest
Murwanto Sigit
doaj   +1 more source

Development and Applications of a Magnetism‐Aware General‐Purpose Atomic Cluster Expansion Potential for the Fe‐O‐H Ternary System

open access: yesAdvanced Science, EarlyView.
Hydrogen‐driven iron oxide reduction, water‐iron corrosion, and hydrogen embrittlement of metallic iron share the same Fe‐O‐H chemistry. A general‐purpose Atomic Cluster Expansion potential covers this chemistry across the full concentration range with explicit Ising‐like treatment of magnetism.
Baptiste Bienvenu   +5 more
wiley   +1 more source

The Effect of Advertising Content (Entertainment, Irritation, Informativeness) on Consumer Response and Purchase Intention in Tokopedia WhatsApp Broadcast Advertisements

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
The advancement of the digital era at this time many ways to promote products or services, including Tokopedia promoting through the WhatsApp broadcast social media platform.
Alifia Salma Nabila   +2 more
doaj   +1 more source

THE IMPACT OF ADVERTISING TOWARDS BRAND IMAGE AND PURCHASE INTENTION: THE CASE STUDY OF MATAHARIMALL.COM

open access: yesReview of Management and Entrepreneurship, 2019
The purpose of this study was to determine whether the advertising impacts brand image and purchase intention. This study used purposive sampling because it is adaptable and suited to the research objectives. The validity and reliability had been tested.
Irra Chrisyanti Dewi, Jordy Hartono
doaj   +1 more source

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