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Informative Advertising: An Alternate Viewpoint and Implications [PDF]
Our objective is to broaden the current understanding of how horizontal differentiation interacts with both advertising and pricing by extending the analysis of Grossman and Shapiro (1984) to look at a full range of differentiation conditions. We seek to
David Soberman
core
, 2013 Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide.
Hossam, Deraz, Xiaoxiong, Ye
openaire +1 more source
Advanced Science, EarlyView.A transcriptionally distinct intermediate Langerhans cell state is identified between steady and migratory populations during skin injury. Integrated single‐cell transcriptomics, flow cytometry, and intravital imaging reveal state‐specific markers and implicate complement signaling, particularly C3, in regulating Langerhans cell accumulation near ...
Artem Kiselev +5 more
wiley +1 more source
Effects of television advertising on children: with special reference to pakistani urban children [PDF]
The purpose of study is to deliberate upon the impacts of television advertising on children & to identify those critical impacts which lead to behavioral and eating disorder in children.
Abideen, Zain Ul, Salaria, Rashid M.
core
The value of relevancy in advertisement illustrations. [PDF]
Journal of Applied Psychology, 1918 n ...
openaire +2 more sources
Advanced Electronic Materials, EarlyView.A compact resistively loaded metamaterial absorber captures RF energy at 2.4 GHz and directs most of the accepted power to modeled loads. The resonant response is confirmed experimentally for the fabricated absorber, while an impedance‐matched rectifier is evaluated through simulation. The stage‐wise results distinguish absorber, rectifier, and cascade
Md. Murad Kabir Nipun, Md. Jahedul Islam
wiley +1 more source
Dealing with Depression: Australia's Advertising Industry in the 1930s
, 2007 Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression.
Crawford, R
core
ADVERTISING AND MARKETING STRATEGY OF THE COMPANY AS THE TOOL FOR MEDIA BRAND VALUE MANAGEMENT
Вестник Кемеровского государственного университета, 2015 The purpose of research is to determine the correlation between the formation of the company’s advertising policy and its brand value. The data of CTC Company was used for the analysis. The study focuses on the brand as an intangible asset of the company.
T. V. Markova
doaj
Frontiers in CommunicationOur article aims to investigate the factors, precisely motives for TikTok use, perceived ad intrusiveness, attitude toward advertising, ad credibility, ad value, and online flow experience, driving buying impulsiveness among Generation Z users on TikTok.
Daniel-Rareș Obadă, Oana Țugulea
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source