Results 71 to 80 of about 7,709,533 (299)

An Injectable, Self‐Expanding Hemostatic Foam for Field‐Compatible Postpartum Hemorrhage Management

open access: yesAdvanced Science, EarlyView.
Postpartum hemorrhage is the leading cause of maternal death worldwide, yet many treatments are hard to use outside well‐equipped hospitals. This work introduces an easy‐to‐use device that rapidly delivers a degradable foam into the uterus. The foam stops bleeding through pressure and clotting support, offering a practical option for low‐resource ...
Charlotte Meyer   +12 more
wiley   +1 more source

Price Competition, Advertising and Media Market Concentration [PDF]

open access: yes
In media markets, the value of advertisement exposure depends on circulation, and media consumers’ valuation is affected by advertising. This paper analyzes media market competition in a duopoly framework.
Häckner, Jonas, Nyberg, Sten
core  

The value of retargeted advertisements: an empirical study on young people

open access: yesCogent Business & Management
Young people are growing up in a digital era where the Internet permeates all aspects of daily life, making online advertising increasingly pervasive. Advertising has become more targeted, automated, and personalised due to advancements in AI technology.
Ivan De Battista   +2 more
doaj   +1 more source

Value Contribution of Personal Selling and Direct-To-Consumer Advertising in the Pharmaceutical Industry

open access: yesMarketing Management Journal, 2017
This research explores the value contribution of detailing and direct-to-consumer advertising among the six major pharmaceutical firms in the U.S. market using data from 1995 to 2012. Value of a firm is measured with Tobin's q and stock returns.
REBECCA DINGUS   +2 more
doaj   +1 more source

Global Burden and Temporal Trends of Early‐Onset Tracheal, Bronchial, and Lung Cancer: An Analysis of GLOBOCAN 2022 and GBD 2023 Data

open access: yesAdvanced Science, EarlyView.
This study systematically assessed the global burden and temporal trends of EOTBL cancer in individuals aged 15–49 years. Smoking, ambient particulate matter pollution, and secondhand smoke remain dominant risk factors. Countries within the same Human Development Index (HDI) category exhibit distinct epidemiological trajectories, underscoring the need ...
Ye Tian   +8 more
wiley   +1 more source

Advertising and Conspicuous Consumption [PDF]

open access: yes
The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
core  

Are Children Seeing Through ITC Advertising Regulations?

open access: yes, 2000
Television advertising in the UK is regulated by the Independent Television Commission (ITC) who have published guidelines for advertisers regarding, among other things, the manner whereby advertisements may communicate with children.
Chris Preston, Preston, Chris
core   +1 more source

A Gut‐Brain Axis Underlying Succinate‐Associated Compulsive‐Like Behavior

open access: yesAdvanced Science, EarlyView.
Gut‐derived succinate is associated with an excitatory‐inhibitory imbalance in dmPFC glutamatergic neurons, involving microglial SUCNR1 activation and vagal afferent signaling via upregulated gut 5‐HT4 receptors along the DVC‐CeA‐dmPFC circuit, changes that are linked to excessive compulsive‐like behavior.
Yi Li   +12 more
wiley   +1 more source

Youtube Advertising Value

open access: yes, 2021
A dataset of Youtube advertising value and purchase intentions of young Vietnamese ...
Nguyen, T (via Mendeley Data)   +1 more
core   +1 more source

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