Results 71 to 80 of about 6,662,037 (298)
Marketing Management Journal, 2017 This research explores the value contribution of detailing and direct-to-consumer advertising among the six major pharmaceutical firms in the U.S. market using data from 1995 to 2012. Value of a firm is measured with Tobin's q and stock returns.
REBECCA DINGUS +2 more
doaj +1 more source
Advertising and Conspicuous Consumption [PDF]
The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
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Advanced Materials, EarlyView.A mechanochemically synthesized dual‐site electrocatalyst (RuNC@Fe1NC) accelerates alkaline hydrogen evolution via atomic‐level spatial decoupling. Oxophilic Fe single atoms effectively dissociate water, while adjacent Ru nanoclusters rapidly recombine hydrogen.
Jae‐Hoon Baek +9 more
wiley +1 more source
Dealing with Depression: Australia's Advertising Industry in the 1930s
, 2007 Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression.
Crawford, R
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Advanced Materials Technologies, EarlyView.This work establishes Bi2MoO6/rGO heterostructures as a mechanism‐guided platform for high‐performance room‐temperature ethanol gas detection by showing that modest adsorption, in conjunction with dynamic interfacial band modulation, enables rapid charge‐transfer.
Sagarika Panda +7 more
wiley +1 more source
Defect‐Engineered ZnO Nanowire Arrays for Flexible Room‐Temperature Hydrogen Sensors
Advanced Materials Technologies, EarlyView.Fabrication process of patterned ZnO nucleation sites on a flexible polyimide (PI) substrate. Top/tilted‐view SEM images of ordered ZnO nanoflower arrays confined within patterned circular regions. AFM topography map with height data revealing a disk‐array structure, where the patterned regions (marked by a red dot circle) are elevated by ∼2 µm ...
Jun‐Ting Wang +7 more
wiley +1 more source
South African Journal of Economic and Management Sciences, 2003 Sound record-keeping of advertising expenditure figures in South Africa allows for a relative accurate assessment of the impact of advertising expenditure at national, industry and company level.
D. H. Tustin, J. W. Strydom
doaj +1 more source
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis [PDF]
Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally.
Rebecca Heuke +2 more
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Ultra‐White Elastomeric Coatings for Daytime Radiative Cooling
Advanced Materials Technologies, EarlyView.Passive daytime radiative cooling meets elasticity in a new class of ultra‐white silicone coatings. Combining high solar reflectance with strong sky‐window emission, they hold surfaces below ambient temperature under full sunlight while remaining flexible and stretchable. This combination of cooling performance and mechanical flexibility enables energy‐
Abdulrahman Aljwirah +5 more
wiley +1 more source
Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value. [PDF]
Front Psychol, 2022 Hussain A, Ting DH, Mazhar M.
europepmc +1 more source