Results 61 to 70 of about 6,662,037 (298)
Consumer attitudes and interactive digital advertising
, 2011 This research examines consumer attitudes towards four SUb-types of interactive digital advertising: internet-based e-and email advertising, and mobile-phone-based SMS- and MMS-type advertising.
Cheng, Julian Ming-sung; Blankson, Charles; Wang, Edward Shih-Tse; Chen, Lily Shui-Lien +5 more
core +1 more source
Advanced Materials, EarlyView.Gold‐stabilized copper suppresses hydroxide‐driven deactivation during anodic hydrogen evolution from furfural. Pairing this low‐potential anode with CO‐to‐ethylene electroreduction enables sub‐1 V operation at 400 mA cm−2, high single‐pass CO conversion, and co‐production of ethylene, furoic acid, and a separate hydrogen stream.
Sungjin Park +18 more
wiley +1 more source
Non-Comparative versus Comparative Advertising of Quality [PDF]
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the unobservable quality levels determines how the firms share the market.
Winand Emons, Claude Fluet
core +2 more sources
Email advertising : exploratory insights\ud from Finland
, 2003 Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to\ud promote information to consumers. Within this email promotion context, and using
BRETT A. S. MARTIN +7 more
core +1 more source
Data‐Driven Materials Science for Energy‐Sustainable Applications
Advanced Materials, EarlyView.Data‐driven approaches powered by artificial intelligence are transforming materials discovery for energy sustainability. This review examines how auto‐generated high‐quality materials databases and domain‐specific language models accelerate research in photovoltaics, thermoelectrics, batteries and magnetic materials. Applications involve extraction of
Jacqueline M. Cole
wiley +1 more source
Masters of War: Rivals’ Product Innovation and New Advertising in Mature Product Markets. [PDF]
We investigate the impact of rivals' product innovation and new advertising on a firm's financial market value in mature product markets. Our test bed is the carbonated soft drink market between 1999 and 2003, a period characterized by a near duopoly ...
Fosfuri, Andrea, Giarratana, Marco S.
core
Adsorption‐Engineered Hydrocarbon Ionomers for Durable Proton‐Exchange Membrane Fuel Cells
Advanced Materials, EarlyView.Hydrocarbon ionomers suffer from oxidation‐driven interfacial degradation in PEM fuel cell cathodes, leading to catalyst instability. Here, adsorption‐engineered poly(fluorene) ionomers decouple interfacial anchoring from oxidative degradation, enabling strong catalyst–ionomer interactions while resisting electrochemical oxidation.
Heemin Park +14 more
wiley +1 more source
The value of retargeted advertisements: an empirical study on young people
Cogent Business & ManagementYoung people are growing up in a digital era where the Internet permeates all aspects of daily life, making online advertising increasingly pervasive. Advertising has become more targeted, automated, and personalised due to advancements in AI technology.
Ivan De Battista +2 more
doaj +1 more source
Are Children Seeing Through ITC Advertising Regulations?
, 2000 Television advertising in the UK is regulated by the Independent Television Commission (ITC) who have published guidelines for advertisers regarding, among other things, the manner whereby advertisements may communicate with children.
Chris Preston, Preston, Chris
core +1 more source
Advanced Materials, EarlyView.A novel W2TiC2Tx MXene prepared through a MAX‐phase route supports sub‐nanometer Co for highly efficient alkaline hydrogen evolution. Strong Co–W interfacial interactions optimize hydrogen adsorption and catalytic activity, enabling low overpotentials of 63 mV at 10 mA cm−2, small Tafel slope of 44.3 mV dec−1, and exceptional durability at industrially
Xiaopeng Liu +15 more
wiley +1 more source