Results 41 to 50 of about 6,662,037 (298)
Relationship between advertising and firm value: Evidence from Jordan [PDF]
Innovative MarketingThe impact of advertising and sales promotion on firm value and sales performance within the Jordanian manufacturing sector was examined, recognizing the significant role of advertising in enhancing competitive market outcomes.
Mohammad Fawzi Shubita +6 more
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective Despite well‐described biologic causes, the public views unhealthy lifestyle choices as the primary cause of gout. This study investigated how causal beliefs about gout influence the public's views about its management. Methods In a randomized study, 201 members of the public viewed one of two 2‐minute videos about gout.
Rachel Murdoch +6 more
wiley +1 more source
The law affecting comparative advertising in South Africa [PDF]
, 2003 Includes bibliographical references (p. 153-159).Preliminary research showed that: firstly, South Africa's policy on comparative advertising is restrictive, and, secondly, that the country has a market structure where such advertising has the potential ...
Kadelbach, Philipp
core +1 more source
Individual adaptation of targeted advertising to digital environment [PDF]
E3S Web of Conferences, 2020 The study is discussing the method of increasing the effectiveness of targeted advertising. Targeted advertising is the most popular form of advertising on social networks.
Petrov Igor +3 more
doaj +1 more source
Arthritis Care &Research, EarlyView.Objective To explore whether higher body fat and lower lean mass are associated with greater pain and worse patient‐reported physical function in individuals with hip osteoarthritis (OA). A secondary aim was to examine whether pain and patient‐reported physical function differ according to four body composition profiles: high body fat, low lean mass ...
Alexandra Ryan +10 more
wiley +1 more source
Facial Cosmetic Therapy Use Among Patients With Systemic Sclerosis: An Australian Cohort Study
Arthritis Care &Research, EarlyView.Objective Systemic sclerosis (SSc) is associated with numerous facial manifestations for which patients may engage in cosmetic therapies. It is unclear how patients with SSc use these therapies. This study sought to characterize patient engagement and experiences with cosmetic therapies for SSc‐related and non‐SSc–related facial changes.
Zachary Warren +11 more
wiley +1 more source
Advanced Engineering Materials, EarlyView.Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch +3 more
wiley +1 more source
Catalytically Enhanced Near Room‐Temperature Hydrogen Sensing Using Pd‐ZnO Colloidal Crystals
Advanced Functional Materials, EarlyView.Pd‐decorated ZnO colloidal crystal monolayers demonstrate excellent performance across a wide hydrogen concentration range at 33°C, with high selectivity and reproducible device fabrication. The sensors show strong responses even at low‐ppm H2 concentrations and an ultra‐low detection limit of 82 ppb, indicating their suitability for diverse hydrogen ...
Hamidah Alluhaybi +13 more
wiley +1 more source
Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies [PDF]
مطالعات تجربی حسابداری مالی, 2008 This paper examines the effects of advertising expenditures on firm's intangible value in the Tehran Stock Exchange (TSE) listed companies. Using Q Tobin to estimate firm's intangible value and for a sample of 389 firm-year observation during 1380 ...
M. Azizkhani, N. Khodadadi
doaj
Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this study is to investigate the dynamics of brand value in the Iranian dairy market and analyze the effect of multi-channel advertising, market share, and competitive intensity on the persistence of leading brands.
Habib Shahbazi
doaj +1 more source