Results 21 to 30 of about 6,662,037 (298)
Frontiers in Psychology, 2022 Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng +4 more
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Advertising’s Monetary Contribution to Shareholder Value
Marketing Management Journal, 2020 The purpose of this research is to further examine the relationship between advertising expenditures and shareholder value. Using an alternative valuation framework, we are able to determine the exact dollar amount of shareholder value added by ...
CHARLES F. BEAUCHAMP +3 more
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EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN WISATAWAN MEMBELI TIKET PESAWAT DI TRAVELOKA.COM
Jurnal IPTA, 2022 This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket ...
Kristina Angelina Gultom +2 more
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Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius
Studies in Business and Economics, 2019 The purpose of this paper is to investigate factors influencing Mauritian consumers’ attitude towards SMS advertising. Based on the Uses and Gratifications (U&G) theory, a questionnaire was designed and administered among 277 University of Mauritius ...
Rajesh Sannegadu +3 more
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Targeted advertising on the handset: Privacy and security challenges [PDF]
, 2011 Online advertising is currently a rich source of revenue for many Internet giants. With the ever-increasing number of smart phones, there is a fertile market for personalised and localised advertising.
Ian Brown +7 more
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YouTube advertising value and its effects on purchase intention
Journal of Global Business Insights, 2019 This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420).
Duygu Firat
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Impacts of personalized advertising on online purchasing behavior of young consumers on TikTok Shop [PDF]
Innovative MarketingType of the article: Research Article AbstractThe rise of social commerce has transformed online purchasing behavior, with platforms like TikTok Shop integrating personalized advertising to enhance consumer engagement. This study investigates the impact
Van Nguyen, Hieu Nguyen, Oanh Ha
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Leveraging followers’ attitude toward Indonesian social media influencers on purchase intention
International Journal of Academe and Industry ResearchSocial media influencers are popular marketing partners, requiring the focus of brands to enhance the purchase intention. The majority of brands are passionate to collaborate with favorable social media influencers but lack the understanding to maintain ...
Dian Natalia, Sevenpri Candra
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
Management Dynamics in the Knowledge Economy, 2022 Social media advertising has become one of the most popular and profitable advertising modes in today’s business world. Thereby, many firms have adopted digital marketing strategies to promote their business and to increase customer purchases.
Edirisinghe Arachchige Chaminda Prasanna KARUNARATHNE +1 more
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