Results 31 to 40 of about 7,709,533 (299)

Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature

Market Forces, 2022
This study consolidates existing literature through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge’s (2018) six-stage systematic review methods to achieve the aims.
Saima Munawar , Muhammad Azeem Qureshi , Syed Muhammad Fahim   +2 more
doaj   +1 more source

Gen Z’s purchase intention: Does Tiktok’s advertising value impact them?

Review of Management, Accounting, and Business Studies
In the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on ...
Vonezyo Yupanzara Dharomesz
doaj   +1 more source

Self‐construal and values expressed in advertising

Social Influence, 2007
People differ in the extent to which they feel psychologically connected and close to others. Whereas some people are individualistic and value uniqueness, other people are intrinsically more social and value belongingness to a greater extent. The present study investigated whether these different types of self‐construal and values expressed in ...
Baaren, R.B. van, Ruivenkamp, M.
openaire   +3 more sources

Neurologic Manifestations of Long COVID Affect Adult Females More Severely Than Males

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To characterize differences in neurologic manifestations of postacute sequelae of SARS‐CoV‐2 infection (Neuro‐PASC) between females and males. Methods Cross‐sectional study of the first consecutive 261 posthospitalization Neuro‐PASC (PNP) and 2068 nonhospitalized Neuro‐PASC (NNP) patients evaluated at the Neuro‐COVID clinic between ...
Hannah Kopinsky, Melissa Lopez, Janet Miller, Millenia Jimenez, Eric M. Liotta, Igor J. Koralnik   +5 more
wiley   +1 more source

The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects

Вестник Кемеровского государственного университета, 2021
The linguacultural concept of family remains understudied in radio advertising. Advertising is a complex sociocultural phenomenon. Radio  advertising lacks visual images: information is provided to the listeners only  at the verbal level.
L. V. Sudina
doaj   +1 more source

Anti‐CD20 Discontinuation Versus Continuation in People Aged Over 50 With Non‐Active Multiple Sclerosis

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To determine whether discontinuing anti‐CD20 therapy in people with relapsing‐onset MS aged over 50 is associated with an increased risk of relapse, inflammatory activity, confirmed disability accrual, and serious infection compared with continuing therapy.
Alexia Moukhine, Fabien Rollot, Romain Casey, Nicolas Collongues, Sandra Vukusic, Guillaume Mathey, Anne Laure Dubessy, Jonathan Ciron, Jérôme De Seze, Aurélie Ruet, Pierre Labauge, Arnaud Kwiatkowski, Hélène Zephir, Caroline Papeix, Gilles Defer, Christine Lebrun‐Frenay, David Axel Laplaud, Eric Berger, Eric Thouvenot, Jean Pelletier, Abdullatif Al Khedr, Olivier Casez, Bertrand Bourre, Abir Wahab, Laurent Magy, Jean‐Philippe Camdessanché, Ines Doghri, Solène Moulin, Mariana Sarov Rivière, Karolina Hankiewicz, Amélie Dos Santos, Corinne Pottier, Eric Manchon, Jennifer Aboab, Maia Tchikviladze, Thomas David, Gilles Edan, Emmanuelle Le Page, Laure Michel, Anne Kerbrat, OFSEP Investigators   +40 more
wiley   +1 more source

The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture

Cogent Business & Management, 2017
Mobile phone has become an integral tool for marketing and advertising. For advertisers to use it successfully to advertise they need to understand the behavior response of consumers toward it.
Akeem Soladoye Bakare, Acheampong Owusu, Daha Tijjani Abdurrahaman   +2 more
doaj   +1 more source

Facial Cosmetic Therapy Use Among Patients With Systemic Sclerosis: An Australian Cohort Study

Arthritis Care &Research, EarlyView.
Objective Systemic sclerosis (SSc) is associated with numerous facial manifestations for which patients may engage in cosmetic therapies. It is unclear how patients with SSc use these therapies. This study sought to characterize patient engagement and experiences with cosmetic therapies for SSc‐related and non‐SSc–related facial changes.
Zachary Warren, Diane Apostolopoulos, Gene‐Siew Ngian, Amanda M. Saracino, Laura Ross, Nava Ferdowsi, Jennifer Walker, Cindy Hall, Kim Griggs, Susanna Proudman, Wendy Stevens, Joanne Sahhar   +11 more
wiley   +1 more source

Prevalence of Dietary Supplement Use and Potential Medication Interactions Among Adults With Systemic Lupus Erythematosus

Arthritis Care &Research, EarlyView.
Objective The aim of this study was to characterize the prevalence and correlates of dietary supplement use, identify commonly used supplements, and evaluate potential supplement–medication interactions among adults with systemic lupus erythematosus (SLE).
Sarah L. Patterson, Russell Ellyson, Jessica Fitzpatrick, Ghizlane Yaakoubi, Bradley Pearce, S. Sam Lim, Jinoos Yazdany, Laura C. Plantinga   +7 more
wiley   +1 more source

Consumer attitudes and interactive digital advertising

, 2009
This research examines consumer attitudes towards four SUb-types of interactive digital advertising: internet-based e-and email advertising, and mobile-phone-based SMS- and MMS-type advertising.
Cheng, Julian Ming-sung; Blankson, Charles; Wang, Edward Shih-Tse; Chen, Lily Shui-Lien, 王世澤, Wang, E.S.T., Cheng, J.M.S., Chen, L.S.L., Blankson, C., Edward Shih-Tse Wang, Charles Blankson, Lily Shui-Lien Chen, Julian Ming-Sung Cheng   +9 more
core   +1 more source