Results 31 to 40 of about 6,662,037 (298)
Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
Market Forces, 2022 This study consolidates existing literature through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge’s (2018) six-stage systematic review methods to achieve the aims.
Saima Munawar +2 more
doaj +1 more source
Evolution in the usage of localised appeals in Japanese and American print advertising [PDF]
, 2008 Based on global consumer culture theory, this empirical investigation examines how the usage of local appeals in Japanese and American advertising content has shifted over a period of nearly three decades.
Okazaki, Shintaro, Mueller, Barbara
core +1 more source
Gen Z’s purchase intention: Does Tiktok’s advertising value impact them?
Review of Management, Accounting, and Business StudiesIn the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on ...
Vonezyo Yupanzara Dharomesz
doaj +1 more source
The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects
Вестник Кемеровского государственного университета, 2021 The linguacultural concept of family remains understudied in radio advertising. Advertising is a complex sociocultural phenomenon. Radio advertising lacks visual images: information is provided to the listeners only at the verbal level.
L. V. Sudina
doaj +1 more source
Self‐construal and values expressed in advertising
Social Influence, 2007 People differ in the extent to which they feel psychologically connected and close to others. Whereas some people are individualistic and value uniqueness, other people are intrinsically more social and value belongingness to a greater extent. The present study investigated whether these different types of self‐construal and values expressed in ...
Baaren, R.B. van, Ruivenkamp, M.
openaire +3 more sources
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To evaluate the expression of nine blood RNA biomarkers in a clinical trial based on genes previously identified in an experimental monkey model of stroke for diagnosis feasibility and prognostication. Methods IBIS‐CT1 was a prospective longitudinal study enrolling patients with ischemic stroke (IS) or intracerebral hemorrhage (ICH ...
Salomé Retailleau +11 more
wiley +1 more source
Cogent Business & Management, 2017 Mobile phone has become an integral tool for marketing and advertising. For advertisers to use it successfully to advertise they need to understand the behavior response of consumers toward it.
Akeem Soladoye Bakare +2 more
doaj +1 more source
Discrete Dynamics in Nature and Society, 2022 According to the resource-based view, research and development (R&D) and advertising are critical resources firms use to improve their performance. This study aims to clarify the different effects of R&D and advertising on firm performance using distinct
Xuelian Piao, MyeongCheol Choi
doaj +1 more source
Neurologic Manifestations of Long COVID Affect Adult Females More Severely Than Males
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To characterize differences in neurologic manifestations of postacute sequelae of SARS‐CoV‐2 infection (Neuro‐PASC) between females and males. Methods Cross‐sectional study of the first consecutive 261 posthospitalization Neuro‐PASC (PNP) and 2068 nonhospitalized Neuro‐PASC (NNP) patients evaluated at the Neuro‐COVID clinic between ...
Hannah Kopinsky +5 more
wiley +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To determine whether discontinuing anti‐CD20 therapy in people with relapsing‐onset MS aged over 50 is associated with an increased risk of relapse, inflammatory activity, confirmed disability accrual, and serious infection compared with continuing therapy.
Alexia Moukhine +40 more
wiley +1 more source