Results 51 to 60 of about 7,709,533 (299)
Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies [PDF]
مطالعات تجربی حسابداری مالی, 2008 This paper examines the effects of advertising expenditures on firm's intangible value in the Tehran Stock Exchange (TSE) listed companies. Using Q Tobin to estimate firm's intangible value and for a sample of 389 firm-year observation during 1380 ...
M. Azizkhani, N. Khodadadi
doaj
Dynamic Analysis of Brand Value in the Iranian Dairy Market: The Impact of Multi-channel Advertising and Competition on the Sustainability of Leading Brands' Position [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this study is to investigate the dynamics of brand value in the Iranian dairy market and analyze the effect of multi-channel advertising, market share, and competitive intensity on the persistence of leading brands.
Habib Shahbazi
doaj +1 more source
A Critical Time Window of Neocortex Modulation for Remote Fear Memory in Rats and Humans
Advanced Science, EarlyView.This study identifies a delayed consolidation window around 18 h after fear learning in the mPFC essential for remote fear memory. VTA dopaminergic input during this window sustains remote memory in rats, while non‐invasive stimulation of homologous human mPFC at the corresponding time selectively weakens remote but not recent fear memory, revealing a ...
Lu Cao +19 more
wiley +1 more source
The Importance of Metal‐Organic Framework Linker Atoms for CO2 Reduction: A DFT Study
Advanced Science, EarlyView.Using DFT, we examine the role of linker atoms in CO2 reduction on copper‐based metal organic frameworks (Cu MOFs). Our calculations reveal that linker atoms may serve as both CO2 and H‐shuttling sites and suggest linker electrostatics as a descriptor for linker activity. ABSTRACT Although the metal within the secondary building unit of a metal‐organic
Ugochukwu Nwosu, Samira Siahrostami
wiley +1 more source
, 2015 This article introduces "advertising equity" to denote consumers' cumulative perceptions of the global value of a brand's past advertising. In five empirical studies we show that advertising equity is a distinct facet of brand equity, not fully captured ...
Rosengren, Sara,, Dahlén, Micael,
core +1 more source
Do Advertising Efficiency and Brand Reputation Matter: Evidence From Super Bowl Advertising
Marketing Management Journal, 2013 This study investigates the relationship between firm capabilities and the market valuation of Super Bowl advertisers. First, we track the stock market reactions to Super Bowl advertising. Event study results show that Super Bowl advertising from 2005 to
JIN-WOO KIM +2 more
doaj +1 more source
Advanced Science, EarlyView.Hydrogen‐driven iron oxide reduction, water‐iron corrosion, and hydrogen embrittlement of metallic iron share the same Fe‐O‐H chemistry. A general‐purpose Atomic Cluster Expansion potential covers this chemistry across the full concentration range with explicit Ising‐like treatment of magnetism.
Baptiste Bienvenu +5 more
wiley +1 more source
Consumer advertising as a signal of employer attractiveness
, 2014 This paper deals with the extended audience of advertising. More specifically, it examines how consumer advertising influences the attractiveness of a corporate brand as a potential employer.
Rosengren, Sara +4 more
core +1 more source
An Empirical Investigation of the Cultural Impact on Consumer Perception and Attitude Towards Advertising [PDF]
This study examines the cultural impact on consumer perception and attitudes towards advertising in Kuwait. A questionnaire was distributed to 520 consumers from three different nationalities; Kuwaiti and Arabic, East Asian and Indian, Western ...
Al-Juhiam, Osama M.
core +4 more sources
Jurnal Dinamika ManajemenThis study aims to examine the processing of advertising information by customers in the context of e-marketplaces, specifically regarding the influence of personalization, trust in recommendation product, flow experience, application design quality ...
Prima Andriani +2 more
doaj +1 more source