Results 11 to 20 of about 6,662,037 (298)
Advertising and competition in theory practice and public policy [PDF]
, 1980 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and ...
Fulop, Christina
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Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh [PDF]
AJAR (Asian Journal of Accounting Research), 2022 Purpose - The purpose of the paper is to empirically explore the economic effect of advertising spending on the performance of banks on a sample consisting of all banks listed on the Dhaka Stock Exchange over the period spanning from 2011 to 2019. Design/
Md. Ibrahim Molla, Md. Kayes Bin Rahaman
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What is creative to whom and why? Perceptions in advertising agencies [PDF]
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
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Research Journal for Societal Issues, 2023 Our study explains the impact of Islamic symbolism in video commercials, introducing the concept of perceived Islamic value of advertising" to enhance persuasive efforts targeting Muslim consumers. The study focuses on mediating role of advertisement value.
Muhammad Naeem Khan +2 more
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Advertising and Conspicuous Consumption [PDF]
, 2005 The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
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Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers [PDF]
British Journal of Management, 2019 AbstractThis paper examines whether major media advertising expenditures help in predicting future earnings. We consider the role of media advertising in firms’ marketing efforts and posit that persistent advertisers are more likely to benefit from advertising activities in creating long‐lived intangible assets.
Syed Zulfiqar Ali Shah +3 more
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Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa
Journal the Winners, 2010 There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements.
Edy Supriyadi, Lies Putriana
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Cogent Business & Management, 2022 Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness ...
Jakkrit Thavorn +3 more
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Perception of social advertising on a value-semantic level by students of humanitarian orientations [PDF]
SHS Web of Conferences, 2019 This article reflects the results of an empirical study of the value-semantic features of social advertising perception among a group of students (male and female). In total, 200 students took part in the study.
Kukuliar Anna +3 more
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The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia [PDF]
Innovative MarketingBrands use influencers to approach their target market and promote their products. When influencers advertise and recommend cosmetic products, their followers are more likely to believe they are high-quality and safe. This study aims to determine whether
Cheery Pur Damayanti +2 more
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