The influences of perceived green advertising value and motivation types on green purchasing intention [PDF]
Frontiers in PsychologyThis study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention.
Thu Ha Bui +2 more
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Does AI Advertising Persuade or Scaffold? Consumer Cognitive Pathways in AI-Mediated Experiential Consumption [PDF]
Behavioral SciencesAI-targeted advertising has become central to consumer-facing marketing, yet it does not directly persuade consumers to purchase experiential products. This study proposes a cognitive scaffolding framework, arguing that AI advertising supports consumers’
Jung-eun Bae
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REVOLUTIONIZING DIGITAL ADVERTISING EFFECTIVENESS USING A DEEP LEARNING APPROACH WITH DL-PLS-SEM FOR ENHANCED CONSUMER ENGAGEMENT AND REAL-TIME DECISION-MAKING [PDF]
ICTACT Journal on Management Studies, 2023 In response to the booming prevalence of mobile phone usage, marketers are increasingly turning to digital advertising as a targeted communication tool.
S. Nawin
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ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2020 This study begins to measure millennial consumer’s attitude of Instagram Stories ads on a sample of Denpasar & Badung Millennials. Collecting the data was using an online survey among 100 millennials.
Mahatmavidya P.A., Yasa N.N.K.
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Analysis of the Czech Advertising Market and its Main Players [PDF]
SHS Web of Conferences, 2022 At a time of global crisis, also at a time of accelerated digitalisation of businesses, sensible investment in communication with their customers is becoming very topical. The paper focuses on the development of investments in Internet advertising in the
Konečný Michal +3 more
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Privacy Concerns in Personalized Advertising Effectiveness on Social Media
Sriwijaya International Journal of Dynamic Economics and Business, 2021 Social media is considered to be one of the greatest environments in which users interact with each other. This is also used by marketers in promoting their products to target consumers it commonly called personalized advertising.
Lia Febria Lina, Adhy Setiyanto
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Studies in Business and Economics, 2022 As the prevalence of social media increases, it is considered as an important promotion outlet for the airline industry. The main motivation behind this paper is to identify the determinants of attitude towards social media advertising in the context of ...
Mahmut Bakir +3 more
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Axiosphere of Social Advertising Poster about Coronavirus in Russia and China
Научный диалог, 2023 The axiogenic situation of the pandemic is considered based on the material of social advertising of two countries — Russia and China. The thesis is advanced that the coronavirus pandemic can be considered as a referent that allows a value-marked ...
I. T. Vepreva, Zhibing Yang
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The impact of personalized advertising on impulse shopping behavior on Tiktok [PDF]
Innovative MarketingType of the article: Research Article AbstractIn today’s fast-evolving e-commerce ecosystem, personalized advertising utilizing user data such as preferences, behaviors, and demographics to deliver customized ad content has emerged as an essential tool ...
Nguyen Ngoc Quang +2 more
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Psikodimensia: Kajian Ilmiah Psikologi, 2020 The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho +1 more
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