Results 81 to 90 of about 7,709,533 (299)
Advanced Science, EarlyView.Selenium incorporation modulates the electronic structure of niobium diboride (Se‐NbB2) nanorods, enhancing the active site density and resulting in superior hydrogen evolution performance for sustainable energy applications. ABSTRACT The sluggish hydrogen evolution reaction (HER) kinetics of non‐noble‐metal catalysts remain a major challenge for ...
Shalmali R Burse +10 more
wiley +1 more source
Functional MXene Inks for Printed Electronics: Chemistry, Rheology, and Devices
Advanced Science, EarlyView.Functional MXene inks are emerging as building blocks for MXetronics, connecting MXene synthesis, surface functionalization, ink formulation, and advanced printing with device‐level applications. This review maps how composition, stability, rheology, and processability govern printed structures and enable high‐performance sensors, energy‐storage ...
Shahzaib Ali +6 more
wiley +1 more source
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis [PDF]
Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally.
Rebecca Heuke +2 more
core
Frontiers in PsychologyAmid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic).
Yan Zhang, Jiaqi Liu, Xiaoyong Li
doaj +1 more source
South African Journal of Economic and Management Sciences, 2003 Sound record-keeping of advertising expenditure figures in South Africa allows for a relative accurate assessment of the impact of advertising expenditure at national, industry and company level.
D. H. Tustin, J. W. Strydom
doaj +1 more source
Advanced Science, EarlyView.Molecular confinement within van der Waals gaps of MoS2 is established as a powerful design strategy for selective and stable chemical sensing. Ethanol‐confined films simultaneously tune electronic doping, surface wettability, and sulfur vacancy configurations, suppressing water interference while enhancing NO2 adsorption.
Jae Hyung Shim +12 more
wiley +1 more source
Advanced Science, EarlyView.A charge‐transfer‐engineered Ni catalyst derived from an atomically mixed layered precursor enables efficient ammonia‐to‐hydrogen conversion. Cr‐to‐Ni electron transfer creates electron‐rich Ni active sites that favor NH3 adsorption, modify the dehydrogenation energetics, and weaken N2 binding to facilitate product desorption. This electronically tuned
Donghyeok Kim +9 more
wiley +1 more source
The Effectiveness of Advertising Matching Purchase Motivation [PDF]
Several authors have proposed frameworks to help advertisers predict and plan advertising effectiveness. Rossiter and Percy's advertising grid (1997) recommends that the ad appeal should match the purchase motivation or attitude base.
Loef, J., Raaij, W.F. van, Antonides, G.
core
The value of banner advertising on the web [PDF]
, 2018 The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. ; Title from title screen of research.pdf file (viewed on August 24.
openaire +2 more sources
Advanced Science, EarlyView.NDFIP2 recruits NEDD4 to promote K48‐linked ubiquitination and proteasomal degradation of DDX3X, leading to R‐loop accumulation and CTCF‐dependent suppression of GNG13 transcription. Consequently, PI3K/AKT signaling, EMT, stemness, and colorectal cancer metastasis are inhibited.
Enjian Zhang +12 more
wiley +1 more source