Results 231 to 240 of about 7,709,533 (299)

Women Are Eco‐Friendly, so Are They From Venus? Exploring Green‐Feminine Stereotyping and Green Gender Gap

Business Strategy and the Environment, EarlyView.
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska, Waheed Akbar Bhatti, Andreea Bujac   +2 more
wiley   +1 more source

AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]

Front Res Metr Anal
Ahuja S, Dutt A, Sahni N, Kaur J.
europepmc   +1 more source

Can privacy technologies replace cookies? Ad revenue in a field experiment. [PDF]

Proc Natl Acad Sci U S A
Gu Z, Johnson GA, Kobayashi SJ.
europepmc   +1 more source

Unhealthy Food and Beverage Marketing on Public Transport Infrastructure in Western Melbourne. [PDF]

Health Promot J Austr
Zsori M, Gardiner T, Boelsen-Robinson T, Romanes F, Alpren C, Graham V, Ampt F.   +6 more
europepmc   +1 more source

Consumption of four unhealthy commodities and exposure to advertising, sponsorship, and promotion in Bamako, Mali. [PDF]

Health Promot Int
Rosen HE, Dolo H, Khan AS, Doumbia CO, Thiam S, Konate B, Diallo M, Doumbia S, Paichadze N.   +8 more
europepmc   +1 more source

Television (TV) Food Commercials Target Children: A Content Analysis of TV Food Advertisements in Iran. [PDF]

Int J Prev Med
Amini M, Shafaatdoost M, Ghodsi D, Borazjani M, Aghayan M, Shariatzadeh N.   +5 more
europepmc   +1 more source

The "synthetic validity" problem in AI-generated science. [PDF]

Proc Natl Acad Sci U S A
Teeny JD, Luttrell A, Lee D.
europepmc   +1 more source

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Advertising value and advertising processing

Journal of Marketing Communications, 2000
Advertising value research is rooted in the view that advertising messages are potential communications exchanges between advertisers and consumers. Since some level of processing effort on the part of receivers is necessary for successful exchanges to occur, it is proposed that advertising processing decisions are based on initial, spontaneous ...
Robert H. Ducoffe, Eleonora Curlo
openaire   +1 more source