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Some of the next articles are maybe not open access.

The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value

2016
In the current media environment, consumers have access to a wide variety of content at little to no monetary cost, with many content providers having adopted advertisement sponsored business models. Indeed, advertising is nearly ubiquitous online, with consumers indirectly paying for website access via their exposure to advertisements.
openaire   +2 more sources

Value of color in advertising.

Journal of Applied Psychology, 1947
L, WARNER, R, FRANZEN
openaire   +2 more sources

Roundtable on Values in Advertising

Advertising & Society Review, 2002
Stuart Ewen   +6 more
openaire   +1 more source

AI advertising: An overview and guidelines

Journal of Business Research, 2023
Varsha Jain, Damini Goyal Gupta
exaly  

Advertising Value and Advertising on the Web

Journal of Advertising Research, 1996
openaire   +1 more source

Value of advertising

Learning Disability Practice, 2013
openaire   +1 more source

Advertising and the Creation of Exchange Value

2014
College students over the last three decades have reported increasing levels of stress (Astin A. W., 1998; Twenge, 2006). As students come to college feeling overwhelmed, student affairs professionals must prepare to address the issue of stress and explore possible interventions and program.
openaire   +1 more source

A model of tourism advertising effects

Tourism Management, 2021
Jigang Bao   +2 more
exaly  

Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model

Technological Forecasting and Social Change, 2022
Tahir Islam   +2 more
exaly  

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