Results 251 to 260 of about 7,709,533 (299)

In Defense of Advertising Value Equivalency

The Journal of Communication and Media Studies
This article critically re-examines the controversial metric of Advertising Value Equivalency (AVE) within public relations (PR) measurement, challenging the prevailing consensus that AVE should be wholly discarded. Drawing on both academic literature and industry practice, the study acknowledges AVE’s methodological flaws—such as its disregard for ...
Pavel Slutskiy, Enric Ordeix Rigo
openaire   +1 more source

Value of color in advertising.

Journal of Applied Psychology, 1947
L, WARNER, R, FRANZEN
openaire   +2 more sources

Online Advertising Security: Issues, Taxonomy, and Future Directions

IEEE Communications Surveys and Tutorials, 2021
Mauro Conti, Hamed Haddadi, Rahim Tafazolli   +2 more
exaly  

Advertising Value of Podcast Advertising

2023
openaire   +1 more source

Roundtable on Values in Advertising

Advertising & Society Review, 2002
Stuart Ewen, Ritch Goldstein, Fred Irwin, William M O'Barr, Cynthia Round, Juliet Schor, Linda M Scott   +6 more
openaire   +1 more source

AI Advertising: An Overview and Guidelines

Journal of Business Research, 2023
Varsha Jain, John B Ford, Damini Goyal Gupta   +2 more
exaly  

Advertising Value and Advertising on the Web

Journal of Advertising Research, 1996
openaire   +1 more source

Value of advertising

Learning Disability Practice, 2013
openaire   +1 more source

A Model of Tourism Advertising Effects

Tourism Management, 2021
Lisheng Weng
exaly  

Advertising and the Creation of Exchange Value

2014
College students over the last three decades have reported increasing levels of stress (Astin A. W., 1998; Twenge, 2006). As students come to college feeling overwhelmed, student affairs professionals must prepare to address the issue of stress and explore possible interventions and program.
openaire   +1 more source