Results 261 to 270 of about 6,662,037 (298)

Horizontal cooperative advertising with advertising threshold effects

Omega, 2021
Chuanyong Xu, Xiuli He
exaly  

Advertising Creative Practitioners on the Value of Advertising Education: An Overview

Journal of Advertising Education, 2005
Tien-Tsung Lee, William E. Ryan
openaire   +1 more source

THE VALUE OF ADVERTISING

Journal of the American Medical Association, 1950
openaire   +1 more source

Value Analysis of Newspaper Advertising Rate System : Focusing on the Values by Newspapers and Advertising Options

The Korean Journal of Advertising, 2015
Hyunsoo Park, Insung Lee
openaire   +1 more source

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

International Journal of Research in Marketing, 2020
Bernd Skiera, Shuba Srinivasan, Edward Riedl   +2 more
exaly  

Linking advertising and brand value

Business Horizons, 2000
Irene M. Herremans, John K. Ryans, Raj Aggarwal   +2 more
openaire   +1 more source

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
J R Seffrin
exaly  

Imitation-value in advertising.

Journal of Applied Psychology, 1941
openaire   +1 more source

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Journal of Interactive Advertising, 2017
Joe Phua, Nathaniel Evans
exaly  

Uninformative Advertising as an Invitation to Search

Marketing Science, 2011
Jiwoong Shin, Dina Mayzlin
exaly