Results 261 to 270 of about 7,709,533 (299)

Advertising Creative Practitioners on the Value of Advertising Education: An Overview

Journal of Advertising Education, 2005
Tien-Tsung Lee, William E. Ryan
openaire   +1 more source

Investigating the Effect of Advertising Irritation on Digital Advertising Effectiveness: A Moderated Mediation Model

Technological Forecasting and Social Change, 2022
Tahir Islam, Anshuman Sharma, Marcello Maria Mariani   +2 more
exaly  

THE VALUE OF ADVERTISING

Journal of the American Medical Association, 1950
openaire   +1 more source

Value Analysis of Newspaper Advertising Rate System : Focusing on the Values by Newspapers and Advertising Options

The Korean Journal of Advertising, 2015
Hyunsoo Park, Insung Lee
openaire   +1 more source

A European Tobacco Advertising Ban

Ca-A Cancer Journal for Clinicians, 1998
J R Seffrin
exaly  

Advertising and shareholder value

1999
openaire   +1 more source

The Attention Value of Advertisements

Gazette (Leiden, Netherlands), 1955
openaire   +1 more source

Linking advertising and brand value

Business Horizons, 2000
Irene M. Herremans, John K. Ryans, Raj Aggarwal   +2 more
openaire   +1 more source

In-Depth Survey of Digital Advertising Technologies

IEEE Communications Surveys and Tutorials, 2016
Jacob H Cox, Selcuk Uluagac, Gong Chen
exaly  

The Impact of Online Display Advertising and Paid Search Advertising Relative to Offline Advertising on Firm Performance and Firm Value

International Journal of Research in Marketing, 2020
Bernd Skiera, Shuba Srinivasan, Edward Riedl   +2 more
exaly