Results 271 to 280 of about 6,662,037 (298)
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In-Depth Survey of Digital Advertising Technologies
IEEE Communications Surveys and Tutorials, 2016Jacob Cox, Selcuk Uluagac, Gong Chen
exaly
Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
Computers in Human Behavior, 2014Jinyoung Han, Yoo Jung Kim
exaly
The value of specific purpose in advertising.
Journal of Applied Psychology, 1934Y. Nathanson, E. M. Twitmyer
openaire +1 more source
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
Journal of Marketing, 2019Werner Reinartz, Maren Becker
exaly
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
Marketing Science, 2015Sridhar Narayanan, Kirthi Kalyanam
exaly