Results 271 to 280 of about 7,709,533 (299)

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Journal of Interactive Advertising, 2017
Joe Phua, Nathaniel Evans
exaly  

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of Business Ethics, 2014
Gergely Nyilasy, Harsha Gangadharbatla, Angela Paladino   +2 more
exaly  

The value of specific purpose in advertising.

Journal of Applied Psychology, 1934
Y. Nathanson, E. M. Twitmyer
openaire   +1 more source

The Covert Advertising Recognition and Effects (CARE) Model: Processes of Persuasion in Native Advertising and Other Masked Formats

International Journal of Advertising, 2020
Nathaniel Evans, Bartosz Wojdynski
exaly  

Imitation-value in advertising.

Journal of Applied Psychology, 1941
openaire   +1 more source

Investigating the Impact of Social Media Advertising Features on Customer Purchase Intention

International Journal of Information Management, 2018
Ali Abdallah Alalwan
exaly  

The attention value of advertisements.

2006
openaire   +1 more source

Why Smartphone Advertising Attracts Customers: A Model of Web Advertising, Flow, and Personalization

Computers in Human Behavior, 2014
Jinyoung Han, Yoo Jung Kim
exaly  

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Journal of Marketing, 2019
Werner J. Reinartz, Nico Wiegand, Maren Becker   +2 more
exaly  

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, 2014
Miklos Sarvary, Yakov Bart, Andrew Stephen   +2 more
exaly