Results 281 to 290 of about 6,662,037 (298)

Consumers recognize value of advertising

Strategic Direction, 2009
openaire   +1 more source

The effect of tobacco advertising bans on tobacco consumption

Journal of Health Economics, 2000
Frank Chaloupka
exaly  

Generic and Brand Advertising Strategies in a Dynamic Duopoly

Marketing Science, 2005
Suresh Sethi, Ashutosh Prasad, Anand Krishnamoorthy   +2 more
exaly  

An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?

Journal of Business Research, 2017
Simon Sigue, Guiomar Martín-Herrán
exaly  

Advertising and the Diffusion of New Products

Marketing Science, 1983
Dan Horský
exaly  

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Marketing Science, 2019
Brett R Gordon
exaly  

The influence of religion on attitudes towards the advertising of controversial products

European Journal of Marketing, 2004
David S Waller, B Zafer Erdogan
exaly  

Value of white space in advertising.

Journal of Applied Psychology, 1926
openaire   +1 more source

Comments on Discussion on Value of Advertising

The Journal of Business Education, 1940
openaire   +1 more source

GOOD ADVERTISING VALUE.

California state journal of medicine, 2008
openaire   +1 more source