Results 281 to 290 of about 7,709,533 (299)

Developing Customer Product Loyalty Through Mobile Advertising: Affective and Cognitive Perspectives

International Journal of Information Management, 2019
Chih-Cheng Lu, Wei-Hung Hsiao, Ing-Long Wu   +2 more
exaly  

Value and Values: What is the Relevance for Advertisers?

2014
openaire   +1 more source

Consumers recognize value of advertising

Strategic Direction, 2009
openaire   +1 more source

A Decade of Direct-to-Consumer Advertising of Prescription Drugs

New England Journal of Medicine, 2007
Julie Donohue, Meredith B. Rosenthal
exaly  

Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity

International Journal of Information Management, 2016
Ilyoo Barry Hong
exaly  

Gender Stereotypes in Advertising: A Review of Current Research

International Journal of Advertising, 2016
Yorgos Zotos
exaly  

Cigarette Advertising Policy and Coverage of Smoking and Health in British Women's Magazines

Lancet, The, 1991
B Jacobson, P White
exaly  

Mobile Advertising: The Changing Landscape of the Advertising Industry

Telematics and Informatics, 2015
Keng-Boon Ooi, Garry Wei-Han Tan, Boon-In Tan   +2 more
exaly  

Value of white space in advertising.

Journal of Applied Psychology, 1926
openaire   +1 more source

The Qualitative Values of Advertising Media

Journal of Advertising Research, 1960
openaire   +1 more source