Results 261 to 270 of about 886,768 (308)

Portraying fitting values in job advertisements

Personnel Review, 2012
PurposeThis paper aims to use the signaling theory and the person‐organization fit framework as a rationale to study value‐related information prospective applicants receive from employers through the communication in job ads.Design/methodology/approachThe authors analyzed the content of 1,768 job advertisements published in two national and two ...
de Cooman, Rein, Pepermans, Roland
openaire   +2 more sources

The Advertising Value of Different Magazines

Journal of Marketing, 1948
T Is well known that not all advertisements in a given magazine issue are read or noticed by an equal number of people. Size, color, scope of productinterest, and the skill with which the advertisement was prepared, will determine the size of its audience.
Hans Zeisel, Virginia Epes Harper
openaire   +1 more source

Callable Bonds: Better Value Than Advertised?

Journal of Applied Corporate Finance, 2008
Callable bonds allow issuers to manage interest rate risk in the sense that if rates decline, the bonds can be redeemed and replaced with lower‐cost debt. Investors demand a coupon premium for giving issuers this option; and when deciding whether to issue callable or noncall‐able bonds, the issuing companies must determine whether it's worth paying the
openaire   +1 more source

Advertising Value of Podcast Advertising

2023
openaire   +1 more source

Hippocampal neurons construct a map of an abstract value space

Cell, 2021
Joni D Wallis
exaly  

Recent advances in CO2 hydrogenation to value-added products — Current challenges and future directions

Progress in Energy and Combustion Science, 2021
Samrand Saeidi, Sara Najari, Karen Wilson   +2 more
exaly  

Linking advertising and brand value

Business Horizons, 2000
Irene M. Herremans, John K. Ryans, Raj Aggarwal   +2 more
openaire   +1 more source

National value-based pricing negotiation for oncology drugs — lessons from China

Nature Reviews Clinical Oncology, 2023
Jing Yuan, Minghui Li, Kevin Lu
exaly  

Real Value of Advertising Value Equivalent in Sport Sponsorship

2017
Conducted examinations were aimed at examining to what degree formal values of the advertising value equivalent (AVE) are ahead of their real value. The reason behind setting the real amount of the AVE is that many sponsoring entities supporting sport treat this factor as the main determinant in evaluation of their sponsoring campaign, even though ...
KOT, Sebastian, KUCHARSKİ, Michał
openaire   +1 more source

Value of advertising

Learning Disability Practice, 2013
openaire   +1 more source