Results 81 to 90 of about 886,768 (308)
Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value. [PDF]
Front Psychol, 2022 Hussain A, Ting DH, Mazhar M.
europepmc +1 more source
Competitive Targeted Advertising with Price Discrimination [PDF]
This paper investigates the effects of price discrimination by means of targeted advertising in a duopolistic market where the distribution of consumers' preferences is discrete and where advertising plays two major roles. It is used by firms as a way to
Joana Resende, Rosa Branca Esteves
core
NIBAN2/FLII/RREB1 Axis Drives Glioma Stem Cell Malignancy via TLR3 Pathway Activation
Advanced Science, EarlyView.NIBAN2, highly expressed in glioma stem‐like cells (GSCs), assembles with FLII and transcription factor RREB1 to form a nuclear complex. This complex transcriptionally activates stemness‐associated genes (e.g., CD44, NANOG) and metabolic enzymes (e.g., LDHA), thereby sustaining both transcriptional and metabolic stemness programs.
Liang liang Shi +14 more
wiley +1 more source
Investigating the Effectiveness of Advertising on Customers' Minds Using Neuromarketing
International Journal of Innovation in Marketing ElementsPurpose: The main objective of this study is to investigate the possibility of the impact of advertising on customer minds using neuro-marketing in Tabarak food products, according to experts' opinions.
Seyed Rasoul Hoseini, Hadi Taghavi
doaj +1 more source
Bank advertising: consumption, work, and value
Intexto, 2022 The goal of this article is to determine the transformations in the construction of corporate identities of large retail banks, especially observing the hypothesis that the graphic brands of these companies have lost communicative relevance and have been replaced by the advertised simulation of empathy for customers.
Costa, Alan Faquinetti da +1 more
openaire +1 more source
Non-Comparative versus Comparative Advertising of Quality [PDF]
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the unobservable quality levels determines how the firms share the market.
Claude Fluet, Winand Emons
core
Advanced Science, EarlyView.In maize, the bHLH transcription factor ZmbHLH118 directly binds to the promoter of ZmCLCa and inhibits its expression. Tonoplast‐localized ZmCLCa mediates NO3− influx into the vacuole to regulate intracellular NO3− homeostasis, modulating nitrate uptake and metabolism, plant growth, and grain yield.
Chaonan Zhang +13 more
wiley +1 more source
ADVERTISING AND MARKETING STRATEGY OF THE COMPANY AS THE TOOL FOR MEDIA BRAND VALUE MANAGEMENT
Вестник Кемеровского государственного университета, 2015 The purpose of research is to determine the correlation between the formation of the company’s advertising policy and its brand value. The data of CTC Company was used for the analysis. The study focuses on the brand as an intangible asset of the company.
T. V. Markova
doaj
Bacterial Outer Membrane Vesicles in Potentiating Cancer Vaccines: Progress and Prospects
Advanced Science, EarlyView.Bacterial outer membrane vesicles (OMVs) have emerged as versatile platforms for cancer vaccine development owing to their intrinsic immunostimulatory properties and high engineering flexibility. This review summarizes OMV biology, immune mechanisms, and engineering strategies that enhance vaccine efficacy, discusses key translational challenges, and ...
Jiabeini Zhang +9 more
wiley +1 more source
Selling You and Your Clicks: Examining the Audience Commodification of Google
tripleC: Communication, Capitalism & Critique, 2011 Using a political economy perspective, this paper argues that Google’s surplus value from advertising results from its extensive and transformative commodification of users.
Hyunjin Kang, Matthew P. McAllister
doaj +1 more source