Results 111 to 120 of about 6,599,056 (341)
Evidence from the literature reveals that customer loyalty research is growing and is becoming more widely integrated into related disciplines. This study evaluates the role of sales representatives’ cultural intelligence (CI) in the behavioral loyalty ...
Linus Jonathan Vem +2 more
doaj +1 more source
The role of customer experience in building brand loyalty within the service context [PDF]
Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Ismail, AR, Melewar, TC
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ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen +7 more
wiley +1 more source
Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model [PDF]
Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been made to empirically examine ...
Jaiswal, A. K., Niraj, Rakesh
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ABSTRACT Objective Onasemnogene abeparvovec (OA) is an AAV9‐based gene therapy for spinal muscular atrophy type I (SMA I). Real‐world outcomes show increased response variability compared to clinical trials, and follow‐up data beyond 12–18 months are limited.
Marika Pane +43 more
wiley +1 more source
Objectives There is growing interest in evaluating new strategies to delay or prevent post‐traumatic osteoarthritis (PTOA) in individuals who have sustained anterior cruciate ligament (ACL) injury. This study sought to determine characteristics of potential treatments that are acceptable to patients with ACL injury.
Kevin Kennedy +9 more
wiley +1 more source
Can Brand Equity Explain Excess Behavioral Loyalty?
Despite the well-known predictive power of Dirichlet model on customer loyalty, deviations of share of category requirement (SCR) predicted by Dirichlet model from actual SCR have been repeatedly reported. It has been shown that these deviations can be systematically explained by some factors such as brand’s market share, product positioning strategy ...
openaire +3 more sources
Businesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
doaj +1 more source
TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET
The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market.
V. Zhurylo
doaj +1 more source
Aiming at understanding consumers´ behavior in fast food restaurants: a food values approach [PDF]
A partir de la clasificación de los valores alimenticios propuesta pertinente por Lusk y Briggeman (2009), este trabajo buscaba comprender el comportamiento de los consumidores en los restaurantes de comida rápida.
Izquierdo-Yusta, Alicia +4 more
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