Results 281 to 290 of about 6,599,056 (341)

A Link Between Attitudinal and Behavioral Loyalty of Service Customers

, 2020
Past research works in the area of customer loyalty are insufficient to provide clear understanding of linkage in attitudinal and behavioral loyalty. In order to explain this linkage, present research tests the relationship between two forms of customer ...
Shivani Saini, Jagwinder Singh
semanticscholar   +1 more source

The role of loyalty programs in behavioral and affective loyalty

Journal of Consumer Marketing, 2006
PurposeThe aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.Design/methodology/approachResearch data were taken from a survey carried out on 750 customers from a Spanish supermarket chain. Several ANOVAs are employed
Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán   +2 more
openaire   +1 more source

Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis

, 2020
The footloose nature of transfer passengers in the turbulent air transport market landscape has necessitated the need to assess service marketing constructs relevant for airport competitiveness.
C. O. Antwi, Chong-jun Fan, Ihnatushchenko Nataliia, M. Aboagye, Hangyu Xu, John Coffie Azamela   +5 more
semanticscholar   +1 more source

Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study

Journal of Retailing and Consumer Services, 2007
Abstract Despite a plethora of studies on brand loyalty spanning over last three decades, the research paradigm is unique in its inability to produce generalizable results. The research suffers from a lack of agreement over the operationalization of the construct of the brand loyalty. Many researchers [e.g., Kahn, B.E., Kalwani, M.U., Morrison, D.G.,
Subir Bandyopadhyay, Michael Martell
openaire   +1 more source

The impact of subjective consumer knowledge on consumer behavioral loyalty through psychological involvement and perceived service quality: sports clubs

Asia Pacific Journal of Marketing and Logistics
PurposeThe study advances an enhanced model encompassing psychological involvement, denoted as the psychological continuum model (PCM) and perceived customer service quality as intermediaries in the association between subjective customer knowledge (SCK)
Jianping Hu, Xinjiang Ye, Shengyu Gu
semanticscholar   +1 more source

Dynamic segmentation of loyalty program behavior

Journal of Marketing Analytics, 2014
Loyalty programs have evolved in recent years to become a key component of customer relationship management. The creation of huge databases from these loyalty programs has created a need for methodologies capable of generating meaningful insights from analysis of the large quantities of longitudinal behavioral data flowing from them.
Arthur W Allaway, Giles D'Souza, David Berkowitz, Kyoungmi Kim   +3 more
openaire   +1 more source

Antecedent Behavioral Loyalty: Study On Surabaya University Cooperative

International journal of community and cooperative studies
The study of cooperatives has developed both nationally and internationally and is still being discussed. All this, because the impact is believed to be quite large, not only for cooperative members but also for society and the nation.
Agus Susilo, B. Budiyanto, Ikhsan Budi Riharjo   +2 more
semanticscholar   +1 more source

Hotel brand personality and brand loyalty: an affective, conative and behavioral perspective

Journal of Hospitality Marketing & Management, 2020
The purpose of this study was to test the structural relationship between hotel brand personality and brand loyalty. Brand loyalty was conceptualized as a three-dimensional construct along a continuum: affective loyalty, conative loyalty and behavioral ...
Xiangping Li, C. Yen, Tingting Liu
semanticscholar   +1 more source

THE INFLUENCE OF BEHAVIORAL LOYALTY AND ATTITUDINAL LOYALTY ON PURCHASE BEHAVIOR

Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2013
ABSTRACT Creative, innovative, work effectively, and efficiently are demand for the company to show its competitive advantage in the competitive business world. Every product and service that produced must surely attract the attention of customers so the products or services that produced will become customers' choice to use, and aims to be a loyal ...
openaire   +2 more sources

The role of behavioral loyalty in youth development at summer camp

Journal of Leisure Research, 2019
Behavioral loyalty, or consistent participation in summer camp, may impact how and in what ways young campers develop. Specifically, this study examines how two factors of behavioral loyalty, dosage (e.g., weeks at last camp) and developmental ...
Cait Wilson, Jim Sibthorp
semanticscholar   +1 more source