Results 301 to 310 of about 193,785 (353)
Customer Retention in the Philippine Food Sector: Health Measures, Market Access, and Strategic Adaptation After the COVID-19 Pandemic. [PDF]
Gumasing MJJ.
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Stepfamily Dynamics and Emerging Adults' Adjustment in Japan: Four Patterns Affecting Stepchildren's Outcomes. [PDF]
Jikihara Y, Kikuchi M, Nozawa S.
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How pet food selection attributes influence customer satisfaction and loyalty: evidence from South Korea. [PDF]
Lee JE.
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An exploration of mediating mechanisms influencing willingness to pay for corporate social responsibility. [PDF]
Ahmad S, Zhang Q, Ahmad Z, Ullah A.
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Forecasting User Loyalty on E-commerce Platforms by Analyzing Behavior with Machine Learning
Yuhan Yan +3 more
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Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
Journal of Retailing and Consumer Services, 2007Abstract Despite a plethora of studies on brand loyalty spanning over last three decades, the research paradigm is unique in its inability to produce generalizable results. The research suffers from a lack of agreement over the operationalization of the construct of the brand loyalty. Many researchers [e.g., Kahn, B.E., Kalwani, M.U., Morrison, D.G.,
Subir Bandyopadhyay, Michael Martell
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Behavioral brand loyalty and consumer brand associations
Journal of Business Research, 2013Abstract Brand associations are a core part of Consumer Based Brand Equity (CBBE), and behavioral brand loyalty is a desirable outcome of CBBE. In this research, data from purchase panel and consumer surveys merge to reveal the relationship between a consumer's past behavioral loyalty and their current propensity to give brand associations.
Jenni Romaniuk, Magda Nenycz-Thiel
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Journal of Business Research, 1999
Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
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Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
openaire +1 more source

