Results 301 to 310 of about 193,785 (353)

Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study

Journal of Retailing and Consumer Services, 2007
Abstract Despite a plethora of studies on brand loyalty spanning over last three decades, the research paradigm is unique in its inability to produce generalizable results. The research suffers from a lack of agreement over the operationalization of the construct of the brand loyalty. Many researchers [e.g., Kahn, B.E., Kalwani, M.U., Morrison, D.G.,
Subir Bandyopadhyay, Michael Martell
openaire   +3 more sources

Behavioral brand loyalty and consumer brand associations

Journal of Business Research, 2013
Abstract Brand associations are a core part of Consumer Based Brand Equity (CBBE), and behavioral brand loyalty is a desirable outcome of CBBE. In this research, data from purchase panel and consumer surveys merge to reveal the relationship between a consumer's past behavioral loyalty and their current propensity to give brand associations.
Jenni Romaniuk, Magda Nenycz-Thiel
openaire   +4 more sources

Consumer Behavioral Loyalty:

Journal of Business Research, 1999
Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
openaire   +1 more source

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