Results 311 to 320 of about 193,785 (353)
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Brand Loyalty vs. Repeat Purchasing Behavior
Journal of Marketing Research, 1973Brand loyalty is first distinguished from simple repeat purchasing behavior and then conceptually defined in terms of six necessary and collectively sufficient conditions. An experiment designed to test this conceptualization provided strong empirical support for the distinction as conceptualized.
Jacob Jacoby, David B. Kyner
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Hirschman's loyalty: Attitude or behavior?
Employee Responsibilities and Rights Journal, 1992Over the past two decades there has been much controversy over what Hirschman intended by the term “loyalty” in his bookExit, Voice, and Loyalty. Some have interpreted Hirschman's loyalty as an attitude that deters exit and promotes voice. Others have interpreted Hirschman's loyalty as a distinct behavior, like exit and voice, that results from ...
Joanne D. Leck, David M. Saunders
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The role of loyalty programs in behavioral and affective loyalty
Journal of Consumer Marketing, 2006PurposeThe aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.Design/methodology/approachResearch data were taken from a survey carried out on 750 customers from a Spanish supermarket chain. Several ANOVAs are employed
Blanca García Gómez +2 more
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Dynamic segmentation of loyalty program behavior
Journal of Marketing Analytics, 2014Loyalty programs have evolved in recent years to become a key component of customer relationship management. The creation of huge databases from these loyalty programs has created a need for methodologies capable of generating meaningful insights from analysis of the large quantities of longitudinal behavioral data flowing from them.
Arthur W Allaway +3 more
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Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty
Journal of International Food & Agribusiness Marketing, 2021This study examines the relationship of brand engagement (BE) with attitudinal loyalty (ATL), behavioral loyalty (BHL), overall brand equity (OBE), and word-of-mouth (WOM) in the context of restaur...
Anita Goyal, Pranay Verma
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THE INFLUENCE OF BEHAVIORAL LOYALTY AND ATTITUDINAL LOYALTY ON PURCHASE BEHAVIOR
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2013ABSTRACT Creative, innovative, work effectively, and efficiently are demand for the company to show its competitive advantage in the competitive business world. Every product and service that produced must surely attract the attention of customers so the products or services that produced will become customers' choice to use, and aims to be a loyal ...
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The Relationship between the Loyalty Program Quality and the Consumer Loyalty Behavior
SSRN Electronic Journal, 2015The literature review revealed the importance of relationship marketing to retain and maintain the most profitable customers (Customer Relationship Management). The Loyalty Program Quality (LPQ) will reinforce and consolidate the loyalty of customer to the brand.
Haykel Ben Khelil, Neji Bouslama
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Dual Dimensions of Attitudinal Loyalty and Behavioral Loyalty among Hotel Customers
Journal of Tourism Research & Hospitality, 2015Dual Dimensions of Attitudinal Loyalty and Behavioral Loyalty among Hotel Customers Abstract This study examined the correlations between two additional loyalty concepts, individual’s propensity to be brand loyal and brand specific loyalty, and identified a significant attitudinal loyalty dimension(s) in predicting behavioral loyalty among hotel ...
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Attitudinal and Behavioral Loyalty Toward Virtual Goods
Journal of Computer Information Systems, 2019The relationship between loyalty, purchasing of virtual goods, and use behavior of mobile instant messaging (MIM) was examined.
Dhir, Amandeep +4 more
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Antecedents and consequences of pharmacy loyalty behavior
International Journal of Pharmaceutical and Healthcare Marketing, 2015Purpose– This paper aims to identify antecedents and consequences of pharmacy loyalty behavior.Design/methodology/approach– A cross-sectional study was conducted. Constructs involved were measured using an online self-administered questionnaire. Data were analyzed using multivariate logistic and linear regression.Findings– In all, 400 usable responses ...
Amod S. Athavale +3 more
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