Results 321 to 330 of about 193,785 (353)

How financial advisors affect behavioral loyalty

International Journal of Bank Marketing, 2008
Purpose The purpose of this research is to contribute to the understanding of how customer contact persons influence attitudinal and behavioral loyalty in three different customer groups, who differ in terms of their motivation and ability to understand stock market information. The mutual fund product is one of
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Explaining tourist behavioral loyalty toward mobile apps

Journal of Hospitality and Tourism Technology, 2019
Purpose The overall tourist experience is changing because of the development of mobile devices, ubiquitous internet access and applications (apps) designed specifically for tourism. The aim of this study is to identify the determinants of continued use and recommendation of such apps (loyalty), framed within the unified theory of acceptance and use ...
José-Alberto Castañeda, María-José Martínez-Heredia, Miguel-Ángel Rodríguez-Molina   +2 more
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An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Journal of Hospitality & Tourism Research, 2009
Retention of brand-loyal attendees induces deep commitment to an association meeting and great resistance to other conferences'marketing efforts, thereby contributing to high revenue and market share. This study provides additional information about the path from brand satisfaction to attitudinal brand loyalty (ABL) via brand trust through updated ...
Jin-Soo Lee, Ki-Joon Back
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A behavioral loyalty model of portable computers' users

2014 IEEE International Conference on Industrial Engineering and Engineering Management, 2014
With the increasing development of technology, laptop producers have intended to satisfy the customers by providing them new and diverse products, while copying products and introducing new products by competitors have increased the customer expectation level too. So, emphasizing the customer loyalty and preserving them have seemed to be necessary.
M. Shahriari, A. Hajiha, S. Dehghan
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Logistics outsourcing performance and loyalty behavior

2017
This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.
Wallenburg, Carl Marcus, Cahill, David L., Goldsby, Thomas J., Knemeyer, A. Michael   +3 more
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The Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives Based on Oliver's Loyalty Model

Indian Journal of Marketing, 2016
Purpose: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still an absence of exhaustive work to investigate how a customer develops
Amresh Kumar, S. L. Gupta, Nawal Kishor
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ADMINISTRATIVE BEHAVIOR AND SUBORDINATE LOYALTY: AN EMPIRICAL ASSESSMENT

Journal of Educational Administration, 1978
The theoretical and practical significance of the concept of subordinate loyalty to immediate superior is developed, and then, an empirical exploration of administration behavior that best predicts subordinate loyalty to elementary and secondary principals is undertaken.
WAYNE K. HOY, C.J. TARTER, PATRICK FORSYTH   +2 more
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The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Journal of Marketing, 2007
Despite the prevalent use of loyalty programs, there is limited evidence on the long-term effects of such programs, and their effectiveness is not well established. The current research examines the long-term impact of a loyalty program on consumers' usage levels and their exclusive loyalty to the firm. Using longitudinal data from a convenience store
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Customer behavior across competitive loyalty programs

Journal of the Academy of Marketing Science, 2023
Farnoosh Khodakarami, J. Andrew Petersen, Rajkumar Venkatesan   +2 more
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Customers’ Goal-Related Behavior in Loyalty Programs

2019
Goal plays a vital role in the purposive behavior of consumers, and goal pursuit represents an important psychological mechanism under loyalty programs. The purpose of my dissertation is to understand loyalty program members’ goal pursuit behavior and uncover the underlying psychological mechanisms.
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