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Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty [PDF]
Administrative Sciences, 2018 While most research on electronic commerce has focused on customer behaviour according to websites’ functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the
Maria Francisca Blasco Lopez +2 more
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Behavioural loyalty towards store brands [PDF]
Journal of Retailing and Consumer Services, 2007 This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable.
Labeaga, José M. +2 more
core +7 more sources
Creativity StudiesCompanies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė +2 more
doaj +4 more sources
F1000Research, 2022 Background: Patients’ loyalty to visit and use the services provided by the primary health centers (PHCs) is an important requirement of a patient referral system in many countries.
Yossi Diantimala +3 more
doaj +2 more sources
Business and Finance Journal, 2021 This day, social media has been developing. This media was used with company to close with consumer and gain more loyalty to brand. OVO Company have doing many activities in Instagram but the number of active customers not as much as their competitors ...
Mikhael Ming Khosasih +1 more
doaj +3 more sources
Brand Loyalty: Impact of Cognitive and Affective Variables [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2009 Studies on brand loyalty typically focus on the behavioural side ofbrand loyalty or on the attitudinal side. Rare are the studies that examinesimultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
doaj +2 more sources
The effects of hedonic and utilitarian values on e-loyalty: Understanding the mediating role of e-satisfaction [PDF]
International Journal of Data and Network Science, 2022 The purpose of this paper is to examine effects of hedonic and utilitarian aspects of consumer behaviour toward e-loyalty and how e-satisfaction plays a mediating role between them. A survey method was adopted to test the research model. The primary data
Mohammed Al Doghan, Abbas N Albarq
doaj +2 more sources
Behavioral Sciences, 2023 Destination food has been increasingly appealing to tourists within adjacent markets. This trend has been widely recognised by destination marketers; however, scholars have paid limited attention to tourists’ psychological and behavioural responses to ...
Jingru Chen +4 more
doaj +2 more sources
Exploring nomological link between automated service quality, customer satisfaction and behavioural intentions with CRM performance indexing approach: Empirical evidence from Indian banking industry [PDF]
Management Science Letters, 2013 Automation in service delivery has increased the consumers’ expectation with regard to service quality and subsequently the perception of the same. Technology-driven services redefined quality dimensions and their subsequent impact on the behavioural ...
Arup Kumar Baksi
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Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy
Business and Management Horizons, 2016 The study investigated the most common sources of brand loyalty in Zimbabwe’s tourism destination. This was based on two dominant sources of brand loyalty which are attitudinal and behavioural loyalty. The main reason for the study was that Zimbabwe’s tourism brand is underperforming due to various socio-economic and political factors such that ...
Farai Chigora, Promise Zvavahera
openaire +3 more sources