Results 11 to 20 of about 2,417,696 (289)

Loyalty trends and issues in tourism research [PDF]

open access: yesTourism and Hospitality Management, 2020
Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over time, adaptable to market trends and measurable only through market research.
Marina Laškarin Ažić   +2 more
doaj   +1 more source

Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe

open access: yesTourism Critiques: Practice and Theory, 2022
Purpose This study aims to examine the influence of service quality, satisfaction, trust, value and commitment on hotel customers’ attitudinal and behavioural loyalty.
B. Nyagadza   +3 more
semanticscholar   +1 more source

Towards an Integrative Framework of Relationship Quality in a Retail Setting: Evidence from an Emerging Economy

open access: yesManagement, 2022
Research question: This study aims to propose and empirically examine a relationship quality model in a grocery retail setting in Serbia. Motivation: Whereas relationship quality has been extensively studied in B2B settings and in developed economies ...
Jaroslav Dado   +2 more
doaj   +1 more source

A study on improving employees’ behaviour towards increasing students’ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya [PDF]

open access: yesManagement Science Letters, 2018
During the past few years, there have been various studies on the relationship between academic behavior, teaching and student retention but not much has been on administration staff and students.
Hayford Amegbe   +2 more
doaj   +1 more source

Predicting Indian Shoppers’ Malls Loyalty Behaviour [PDF]

open access: yesVikalpa: The Journal for Decision Makers, 2017
Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors. This implies that shoppers look beyond the basic chore of shopping and experience while shopping plays a vital role. To attract the attention of shoppers, mall developers
Sanjeev Prashar   +3 more
openaire   +2 more sources

Behavioural Advertising in Building Clients’ Loyalty [PDF]

open access: yesProceedings of the 1st International Scientific Conference - Sinteza 2014, 2014
The development of information and communication technologies enabled involvement of internet based services in conducting communication activities. Mass communication has proved to be less effective because its inability to reach all targeted clients.
Jelena Stanković, Bojana Čavić
openaire   +1 more source

Quality-satisfaction-loyalty: consumer behaviour in catering

open access: yesApplied Studies in Agribusiness and Commerce, 2014
Our study is the result of the initial research of a qualitative and quantitative research consisting of more stages. The survey was made between 2007 and 2013 and specially focused on the satisfaction of Hungarian customers of catering enterprises with hot kitchen as well as on factors influencing satisfaction and customer loyalty.
Mária Rudolfné Katona   +1 more
openaire   +4 more sources

A tri-dimensional approach for auditing brand loyalty [PDF]

open access: yes, 2009
Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the
AS Dick   +22 more
core   +2 more sources

Shades of Red: Changing Understandings of Political Loyalty in the Chinese Communist Party, 1921–2021

open access: yesJournal of Current Chinese Affairs, 2022
While changes in Chinese Communist Party (CCP) recruitment are generally described as different phases focused on recruiting either “reds” or “experts,” giving more or less weight to political or technical criteria, we instead stress the importance of ...
Jérôme Doyon, Long Yang
doaj   +1 more source

The relationship between a satisfactory in-store shopping experience and retailer loyalty

open access: yesSouth African Journal of Business Management, 2006
In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty.
N. S. Terblanche, C. Boshoff
doaj   +1 more source

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