Results 101 to 110 of about 6,033 (135)

Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits

, 2020
Experiential marketing is a decisive facet of brand management and customer-brand relationship. With the growth of hypermarket brands in India, customers focus on the experiential benefits from the particular hypermarket brand for developing a loving ...
Deependra Singh, N. Bajpai, K. Kulshreshtha   +2 more
semanticscholar   +1 more source

The Impact of Brand Personality of Smartphones on Customer Loyalty: Mediating Role of Brand Awareness

Jordan Journal of Business Administration
The objective of the current study is to explore the mediating role of brand awareness of smart iPhone mobiles in the impact of brand personality factors “sincerity, excitement, competence, sophistication and ruggedness” on the loyalty of customers in ...
Shafig Haddad
semanticscholar   +1 more source

Membangun Brand Personality dan Brand Interaction terhadap Purchase Intention melalui Customer Satisfaction pada Produk Safi di Kota Semarang

Jurnal Simki Economic
Data penjualan pada merek safi pada beberapa e-commerce menunjukkan penurunan penjualan dan tidak merata, hal ini dikarenakan adanya persaingan pasar yang semakin ketat.
Fida Intan Feriyana, A. Asyhari, Wuryanti Wuryanti   +2 more
semanticscholar   +1 more source

Pengaruh Brand Personality Terhadap Customer Satisfaction Menginap di the Axana Hotel Padang

Jurnal Manajemen Pariwisata dan Perhotelan
This research is motivated by several problems, namely the occupancy rate at The Axana Hotel Padang is not up to target, there is hesitation for guests to stay overnight because of discomfort at The Axana Hotel Padang, the image of The Axana Hotel Padang
Addrian Putra Pratama, Nidia Wulansari2
semanticscholar   +1 more source

Analisis Brand Experience Dan Brand Personality Terhadap Customer Loyalty Produk Sim Card PT. Smartfren Telecom Tbk

Journal of Economic Bussines and Accounting (COSTING)
The objective of this research is to investigate the impact of (X1: Brand Experience) and (X2: Brand Personality) on (Y: Customer Loyalty). The sample consists of fifty respondents, and a Likert scale is used to measure the data quantitatively.
Illiyin Dihan Prameswari, Praptini Yulianti   +1 more
semanticscholar   +1 more source

The Impact of One-person Beauty Shop’s Brand Personality and Brand Benefits on Customer Loyalty

Journal of the Korean Society of Cosmetology
The purpose of this study was to examine the impact of a personal beauty shop’s brand personality and brand benefit on customer loyalty, and a frequency analysis of the demographic characteristics was conducted using the SPSS 26.0 statistical program ...
Seo-Hyun Lee, H. Heo, Mi-Ock Woo
semanticscholar   +1 more source

The boomerang effect of brand personality congruency in a product-harm crisis

, 2020
This research examines how personality congruency between brands and consumers affect consumers’ attribution and brand evaluation in a product-harm crisis.
T. Kim, Youjae Yi, Jongan Choi
semanticscholar   +1 more source

Pengaruh Coffee Shop Atmosphere, Service Experience, dan Brand Personality terhadap Customer Satisfaction Tomoro Coffee di Kota Surabaya

Journal of Economic and Business Advancement
This study aims to analyze the influence of Coffee Shop Atmosphere, Service Experience, and Brand Personality on Customer Satisfaction at Tomoro Coffee in Surabaya.
Dea Riska, Ananta Djawak, M. Sihab
semanticscholar   +1 more source

Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses

International Journal of Hospitality Management, 2023
J. Kim
semanticscholar   +1 more source

Assessing the human element in service personality formation: personality congruency and the Five Factor Model

, 2005
Eric G. Harris, David E. Fleming
semanticscholar   +1 more source