Results 11 to 20 of about 6,033 (135)
Journal of the Academy of Marketing Science, 2022 Using a panel data set (n = 49,626), this research tests opposing hypotheses about the influence of brand personality dimensions (BPDs) on customer-based brand equity (CBBE) and the evolution of this influence over an 18-year period.
Jonathan Luffarelli +2 more
semanticscholar +1 more source
Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants
Journal of Tourism and Services, 2022 The study’s primary purpose is to investigate customer brand personality’s effect on their dining experience and satisfaction at luxury hotel restaurants in Malaysia.
T. Ismail +3 more
semanticscholar +1 more source
Innovative Marketing, 2022 Social media marketing has vastly benefitted businesses, including the development of brand identity via solid communication channels. Innovative marketing tools have proven effective among service and non-service-based businesses.
Cleophas Attor +2 more
semanticscholar +1 more source
Building brand equity with environmental communication: an empirical investigation in France [PDF]
, 2011 International audiencePurpose Using Keller's (1993, 2003) brand equity framework, this paper investigates the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and ...
Benoît-Moreau, Florence +1 more
core +3 more sources
IMPULSE moment-by-moment test:An implicit measure of affective responses to audiovisual televised or digital advertisements [PDF]
, 2020 IMPULSE is a novel method for detecting affective responses to dynamic audiovisual content. It is an implicit reaction time test that is carried out while an audiovisual clip (e.g., a television commercial) plays in the background and measures feelings ...
Calvert, Gemma A. +3 more
core +2 more sources
Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits.
TIJAB (The International Journal of Applied Business), 2022 The current global pandemic has forced many customers to carry most of their purchases and other transactions to the virtual environment. The patronage of the online retailers will be affected by how they are perceived by the customers.
P. K. Ladipo +3 more
semanticscholar +1 more source
The Effects of Popular Music in Television Advertisements on Branding [PDF]
, 2014 Have you ever found that the music a company chooses helps you understand its brand better, and did you eventually find yourself becoming a loyal customer? The goal of this project is to investigate whether or not connections like these occur and, if so,
Jillson, Amanda
core +1 more source
Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects [PDF]
, 2017 The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content.
Venmahavong, Tiffany
core +1 more source
The dynamic models of consumers’ symbolic needs: in the context of restaurant brands [PDF]
, 2016 Purpose: The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e.
Han, S. H., Nguyen, B., Simkin, Lyndon
core +1 more source
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK), 2022 The result of this study have two objectives, namely : 1) Knowing the influence of brand personality on Acer laptop customer loyalty on economic education students FKIP TanjungpuraUniversity, 2) Knowing the brand personality indicators that have the most
Diah Loka Atnasari +2 more
semanticscholar +1 more source