The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services
, 2020 The purpose of this study is two-fold. First is to explore the role of some customer personality traits in explaining customer satisfaction in mobile services.
Trevor Smith
semanticscholar +1 more source
Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM
, 2021 Purpose Brand personality plays an important role in affecting customer satisfaction. The Muslim population is estimated to reach 30% of the world’s population, and it is considered as the fastest-growing religion in the world.
M. Jan, Ali Shafiq
semanticscholar +1 more source
Branding instead of product innovation: a study on the brand personalities of the UK’s electricity market [PDF]
, 2017 This study extends understanding of and demonstrates the importance of corporate branding in the energy sector. We analyse the relationship between branding and consumer switching behaviour among the UK’s Big Six electricity providers.
Aaker +116 more
core +2 more sources
Engaging Consumers Through Branded Smartphone Applications: A Study of Self-Congruenvy and Customer Brand Engagement [PDF]
, 2013 Recent development in mobile technology provides marketers with the opportunity to further connect with customers. The aim of this research is to examine the influence of brand-self fit on customer brand engagement, thus provide a better understanding of
Carrillat, F, Rao-Hill, S, Thomson, A
core
Economic Research-Ekonomska Istraživanja, 2020 Personality five characteristics are playing crucial role on intention to forward Online Company Generated Content and user generated content mediated by online brand community engagement.
M. Yasin +3 more
semanticscholar +1 more source
Identity studies: Multiple perspectives and implications for corporate-level marketing [PDF]
, 2007 Purpose – Provides a comprehensive review of the identity literature drawing on perspectives from marketing (corporate identity concept) and organisational behaviour (organisational identity) so as to provide an up-to –date overview of identity ...
Balmer, JMT, He, HW
core +1 more source
COMMENTARY Enhancing consumer empowerment [PDF]
, 2006 Purpose of this paper: Much of the literature on consumer empowerment focuses on consumers’ efforts to regain control of their consumption processes from suppliers.
Dennis, C, Newman, A, Wright, LT
core
Journal of Small Business StrategyThe purpose of this study was to examine the influence of Tsitsou’s brand personality scale on customer satisfaction and the mediating effect of product quality on the relationship between brand personality dimensions and customer satisfaction. Data were
Munyaradzi Mutsikiwa, Anthony Eniola
semanticscholar +1 more source
Forecasting of Satisfaction and Revisit Intention of Indonesia Shoppers in Shopping Malls [PDF]
, 2017 . Due to tight competition, changing value proposition of customer and shiftingof mall functions become center for leisure purposes, shopping mall developer mustfocus on create shopper satisfaction to influence their post-transaction behaviors. Thisstudy
Ayuni, R. F. (Risca)
core +1 more source
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]
The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core +3 more sources