Results 31 to 40 of about 6,033 (135)
International Journal of Environmental, Sustainability, and Social ScienceThe development of the lifestyle of consumingcoffee has long been a business opportunity for entrepreneurs to set up coffee shops. To complete the current understanding of the importance of coffee shop branding.
Rahma Sarita +2 more
semanticscholar +1 more source
Colour atmospherics and its impact on player behaviour [PDF]
, 2010 Systematically researched evidence for the effects and role of colour in gambling environments has yet to be undertaken; but there are sufficient supportive studies that provide an insight into how that would likely affect the player's mood ...
Griffiths, MD
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Congruency and Engagement Test in an Event Marketing Sponsorship Context [PDF]
, 2014 Intercept survey data collected at a medium-size Midwestern ethnic festival are used to assess how top-of-mind and aided brand recall are influenced by ethnic congruence among attendees, brand sponsors, and the event, and by the use of passive or ...
Brinker, David L., Pokrywczynski, James
core +1 more source
Do Brand Personality and Celebrity Endorser Influence Customer Loyalty through Brand Trust?
JMKSP (Jurnal Manajemen Kepemimpinan dan Supervisi Pendidikan)In an attempt to maintain customer loyalty to Madame Gie Cosmetic, it is necessary to innovate in promotion and marketing. Factors that can affect customer loyalty are brand personality and celebrity endorsers which are also related to brand trust ...
S. Azizah, Rayie Tariaranie Wiraguna
semanticscholar +1 more source
A benefit congruency framework of sales promotion effectiveness [PDF]
Are monetary savings the only explanation for consumer response to a sales promotion ? If not, how do the different consumer benefits of a sales promotion influence its effectiveness ?
CHANDON, Pierre +2 more
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Asian Journal of Economics Business and AccountingAim: This research aims to explain the positive influence of interaction quality, physical environment quality, and environmentally friendly practices on brand personality and brand reputation with customer experience as a mediating variable.
Salwa Nabila, Albari Albari
semanticscholar +1 more source
Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions [PDF]
The objective of this study is to examine the role of store image in influencing shopper trust and patronage intentions when 1) the store has never been visited and 2) the store has been visited.
Kaul Subhashini +2 more
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Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour [PDF]
This theoretical paper develops a series of models applying social identify theory to the retail content. The shopper is conceived of as an actor whose self-image and related identities impact store image perceptions.
Kaul Subhashini
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The scentscape: An integrative framework describing scents in servicescapes [PDF]
, 2016 The systematic use of ambient scents is a trend in service companies that is accompanied by increasing research attention. However, we lack a theoretical framework that ad-dresses ambient scents' specific role in physical surroundings of services.
Bartsch, Silke +3 more
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The Image of Taiwan as a Travel Destination: Perspectives from Mainland China [PDF]
, 2013 This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated ...
Baloglu S. +12 more
core +1 more source