Results 271 to 280 of about 89,119 (308)

Brand activism: A managerial perspective

2023
Die vorliegende Arbeit beschäftigt sich mit dem Konzept von Markenaktivismus, das in der heutigen Welt stetig an Bedeutung gewinnt. Markenaktivismus bezeichnet dabei die Positionierung eines Unternehmens zu den soziopolitischen Problemstellungen ihrer Kund:innen.
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Brand Activism

SSRN Electronic Journal, 2018
Jenny Craddock, Jeffrey Boichuk, Luca Cian, Bidhan L. Parmar   +3 more
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Essays on Brand Activism

The dissertation includes 3 essays on the topic of brand activism. The first essay delineates brand activism from related constructs (such as, e.g., corporate social responsibility), summarizes existing empirical literature on brand activism, and proposes future research avenues in the context of brand activism.
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Shareholder activism and firms' voluntary disclosure of climate change risks

Strategic Management Journal, 2021
Caroline Flammer, Michael W Toffel
exaly  

Jesus goes Brand Cre-Activity

2013
Was haben Marken mit Jesus und den Zeloten gemeinsam? Was daran wahr und unwahr ist, ist nicht so entscheidend, sondern entscheidend sind die Denkfiguren, die in zweitausend Jahren christlicher Geschichte in den verschiedenen Geschichtsepochen uber den Mann aus Nazareth entstanden sind: der grose Mystiker Jesus des Hochmittelalters, der himmlische ...
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What drives pro-environmental activism of young people? A survey study on the Fridays For Future movement

Journal of Environmental Psychology, 2021
Laura S Loy
exaly  

False equivalencies: Online activism from left to right

Science, 2020
Deen Freelon, Alice Marwick
exaly  

Woke brand activism authenticity or the lack of it

Journal of Business Research, 2022
Abas Mirzaei, Helen Siuki
exaly  

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Journal of Public Policy and Marketing, 2020
Jessica Vredenburg, Amanda Spry, Joya A Kemper   +2 more
exaly  

The digital repression of social movements, protest, and activism: A synthetic review

Science Advances, 2022
Jennifer Earl, Thomas V Maher, Jennifer Pan   +2 more
exaly