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The Influence of Brand Activism on Consumer Loyalty and Social Change
SocietyThis study investigates the influence of brand activism on consumer loyalty and perceived social change, with a particular emphasis on the Indonesian consumer context.
Abdul Rahman Arie Wicaksono +2 more
doaj +1 more source
SSRN Electronic Journal, 2022 With the proliferation of social activism online, brands face heightened pressure from consumers to publicly address these issues. Yet, the optimal brand response strategy (i.e., whether and how to respond) in these contexts remains unclear. This research investigates consumers' reactions to brand response strategies (e.g., engage vs.
Li, Jingjing +2 more
openaire +2 more sources
Regulating and resisting queer creativity: community-engaged arts practice in the neoliberal city [PDF]
, 2018 This article draws from and advances urban studies literature on ‘creative city’ policies by exploring the contradictory role of queer arts practice in contemporary placemarketing strategies.
McLean, Heather
core +1 more source
, 2023 Global and local brands have increasingly embraced brand activism in recent years. In brand activism, brands not only take a stand on social, political, environmental, or economic issues but also take action to solve these problems. Despite the popularity of the practice, there is still much to explore about the dynamics of brand activism strategies ...
openaire +1 more source
LekturAbstrak Penelitian ini berupaya untuk menyingkap pemahaman mengenai respons audiens pengguna media sosial X terhadap diversity and inclusive brand activism yang dilakukan oleh Skin Game sebagai merek dagang bagi salah satu skincare di Indonesia.
Agnes Jatayu Lintang Kinanthi +1 more
doaj +1 more source
Brands Take a Stand for Good: The Effect of Brand Activism on Social Media Engagement [PDF]
, 2019 Brands are entering an era where brand activism and corporate social responsibility strategies are holding a large influence on consumer purchase decision making, rather than the traditional brand product marketing.
Gray, Alexis A
core +2 more sources
Challenge and co-operation: civil society activism for access to HIV treatment in Thailand. [PDF]
, 2009 Civil society has been a driving force behind efforts to increase access to treatment in Thailand. A focus on HIV medicines brought civil society and non-governmental and government actors together to fight for a single cause, creating a platform for ...
Ainsworth +30 more
core +2 more sources
, 2023 Through this thesis, we will identify the characteristics and defining features that make up BA, providing a clear definition and classification for the phenomena. This will help distinguish it from similar concepts, assist in future research, and provide marketing and corporate managers with a better understanding of the differences necessary for ...
Marku, Sared, Egholm, Geir
openaire +1 more source
Structural problems without structural solutions? Youth leaders' perceptions of their community
American Journal of Community Psychology, EarlyView.Abstract As young people explore and reflect on the conditions of their neighborhoods and communities, they can forge a critical consciousness—merging their perspectives and analysis to direct both individual and collective actions. Photovoice is a methodological tool that allows participants to document their perspectives and analysis and discuss with
Linnea L. Hjelm +4 more
wiley +1 more source
RWU Professor\u27s Study Finds More Risk than Reward in Brand Activism [PDF]
, 2017 Marketing professor co-authors journal article about “The Power of Politics in Branding” amid nation’s increasing political ...
Fitzpatrick, Edward
core +1 more source