Results 251 to 260 of about 636,163 (280)

Drivers of consumer brand advocacy in the metaverse

Journal of Fashion Marketing and Management: An International Journal
Purpose In the context of fashion brands, this study addresses the gap in understanding the role of self-congruence – social self-congruence (SS) and ideal social self-congruence (IS) in consumer behaviour within the Metaverse.
Vivek Mishra, Piyush Gupta
openaire   +1 more source

Hard Times = A New Brand of Advocacy

Georgia Library Quarterly, 2009
The author talks about the need for public library board directors to create new measures to address the current economic crisis and its possible impact on the profession. The author states two measures public libraries must create, such boosting educational and literacy attainment and improving labor force skills.
openaire   +1 more source

Advocacy Circle—Develop Your Brand

2018
I met Elizabeth at a local FPA chapter meeting. She has been a member of a peer-to-peer group that has been operational for over twenty years. Elizabeth is in the long-term care field, which is the one area of financial services where women had an earlier penetration.
openaire   +1 more source

CSR, brand image, brand advocacy and brand commitment: a moderated mediation approach

International Journal of Quality and Service Sciences
Purpose This study aims to identify the wide scope of corporate social responsibility (CSR) in brand-related consumer outcomes and to map its effect on CSR congruence. This study proposes a moderated mediated mechanism that combines brand identification as a mediator and CSR congruence as a moderator to examine the ...
Mobin Fatma, Imran Khan
openaire   +1 more source

Brand Advocacy on Instagram: A Research on Instagram Brand Fan Accounts

2023
Bu çalışmada Instagram üzerinde yer alan marka hayran hesaplarının marka savunucusu olarak markaya yönelik içerik üretme ve paylaşım yapma motivasyonlarını ortaya çıkarmak amaç olarak belirlenmiştir. Araştırma kapsamında verilere ulaşabilmek adına yarı yapılandırılmış görüşme tekniğinden yararlanılmıştır.
ŞENDOĞAN, Fatma, ÖKSÜZ, Burcu
openaire   +1 more source

Building brand advocacy on social media to improve brand equity

International Journal of Electronic Marketing and Retailing, 2019
Social media is all about consumer networks and consumer relations that challenge marketers to leverage social media as a means to develop and improve their connections with consumers. Though tremendous opportunities via social media are alluring, businesses are still finding it hard to penetrate the clique of consumer interactions that are largely ...
openaire   +1 more source

Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communities

Journal of Product and Brand Management, 2023
Amy Wong, Yu-Chen Hung
exaly  

Measuring brand advocacy

2021
openaire   +1 more source

Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Journal of Brand Management, 2022
Peter Anabila, Emmanuel Silva Quaye, Russell Abratt   +2 more
exaly  

Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

Journal of Retailing and Consumer Services, 2023
Nihal Yazici, Nilsah Cavdar Aksoy
exaly