Results 271 to 280 of about 636,163 (280)

Advocacy Groups, Political Branding of

2014
openaire   +1 more source

Achieving destination advocacy and destination loyalty through destination brand identification

Journal of Travel and Tourism Marketing, 2017
Vikas Kumar, Arun Kumar Kaushik
exaly  

Advocacy participation and brand loyalty in virtual brand communtity

2020
Munnukka Juha, Uusitalo Outi
openaire   +1 more source

Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution

Journal of Business Ethics, 2013
Chi-Shiun Lai
exaly  

Emotional attachment: a bridge between brand reputation and brand advocacy

Asia-Pacific Journal of Business Administration
Arash Ahmadi
exaly  

The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences

Journal of Business Research, 2019
Chunyan Xie, Richard Bagozzi, Kjell Grønhaug   +2 more
exaly  

Paper Review: Green Brand Advocacy

Natalia Dwi, Sulastri Nainggolan
openaire   +1 more source

The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

European Journal of Innovation Management
Ahmad Aljarah, Blend Ibrahim, Eva Lahuerta-Otero   +2 more
exaly  

Perceived identity threat and brand advocacy responses to different types of brand-related attacks

Internet Research
Raffaele Filieri, Junyun Liao, Jiawen Chen   +2 more
exaly  

Empowerment and Psychological Ownership in Brand Communities: A Pathway to Brand Advocacy

Journal of Internet Commerce
Jia-Wei Wu, Eugene Cheng-Xi Aw, Ian Phau
openaire   +1 more source