Results 261 to 270 of about 636,163 (280)
Some of the next articles are maybe not open access.
Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion
Indian Journal of Marketing, 2022Susobhan Goswami +1 more
openaire +1 more source
Positive Messaging and Employee Brand Advocacy
2022Ann M. Torres, Aisling Keenan Gaylard
openaire +1 more source
Can brand activism, when mediated by brand authenticity, generate brand love and brand advocacy?
2023Tradicionalmente, as marcas posicionavam-se tendo em conta as suas características de desempenho. No entanto, em mercados competitivos como os da atualidade, e com as características dos novos consumidores, este posicionamento é insuficiente. As novas gerações têm expectativas para as marcas e negócios. Esperam que estas demonstrem preocupação e sirvam
openaire +1 more source
Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity
Sustainability, 2023Imran Khan, Mobin fatma
exaly
2016
The purpose of this study is to extensively identify the impact of variables that tend to make the customers into advocates. Today companies have to focus on customers more frequently and consistently than they focus on advertisements and promotions because of competitive market.
Hassan, Muhammad +2 more
openaire +1 more source
The purpose of this study is to extensively identify the impact of variables that tend to make the customers into advocates. Today companies have to focus on customers more frequently and consistently than they focus on advertisements and promotions because of competitive market.
Hassan, Muhammad +2 more
openaire +1 more source
Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment
Journal of Advances in Economics and Business StudiesPerihan Salah +6 more
openaire +1 more source
Employees’ online brand advocacy behaviors as a response to justice and emotion
Journal of Product and Brand Management, 2023exaly