Results 131 to 140 of about 7,145 (266)

AI And the Editors' Ghost: Who Is the Writer Now?

open access: yesLearned Publishing, Volume 39, Issue 2, April 2026.
ABSTRACT This an exploration of the use of AI in research and writing. It builds upon the ‘Harbingers’ project, an international and longitudinal study of early career researchers (ECRs) and scholarly communication. In the fourth phase of the project, we returned to the theme of AI, in particular AI as ‘ghostwriter’.
David Clark   +9 more
wiley   +1 more source

Consumer archetype brand stories : theory and research on consumers' reports of interactions with brands and experiencing primal forces [PDF]

open access: yes, 2010
University of Technology, Sydney. Faculty of Business.A scarcity of research exists on consumer self-storytelling relative to consumer attitude research.
Sood, SC
core  

The Phenomenon of Creepiness in a Digital Marketing World

open access: yesPsychology &Marketing, Volume 43, Issue 4, Page 834-851, April 2026.
ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova   +3 more
wiley   +1 more source

Corporate images of audit firms in a multilingual society. [PDF]

open access: yes
The paper investigates the corporate images of the leading auditing firms in Belgium, focussing on the perceptions of the two language groupings in Belgium, the Dutch speaking Flemings and the French speaking Walloons.
Moizer, P, Willekens, Marleen
core  

The Pteromorphic Angelology of the \u3cem\u3eApocalypse of Abraham\u3c/em\u3e [PDF]

open access: yes, 2009
The purpose of this article is to explore the anti-anthropomorphic features of the angelological developments in the Apocalypse of ...
Orlov, Andrei
core   +1 more source

Decoding Food Labels: How and Why Labels Influence Consumers' Responses

open access: yesPsychology &Marketing, Volume 43, Issue 4, Page 871-885, April 2026.
ABSTRACT Consumers make hundreds of food‐related decisions daily, often relying on labels to guide their choices. While extensive research has examined whether food labels are effective and which label types outperform others, limited work has explained how and why labels influence consumers' responses.
Ana Tereza Delapedra   +3 more
wiley   +1 more source

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