AI And the Editors' Ghost: Who Is the Writer Now?
ABSTRACT This an exploration of the use of AI in research and writing. It builds upon the ‘Harbingers’ project, an international and longitudinal study of early career researchers (ECRs) and scholarly communication. In the fourth phase of the project, we returned to the theme of AI, in particular AI as ‘ghostwriter’.
David Clark +9 more
wiley +1 more source
Uncovering the effectiveness of anthropomorphic communication on the country-of-origin stereotypes from the perspective of psychological elements. [PDF]
Bai S, Zhang W, Chu L.
europepmc +1 more source
Corrigendum to “[How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media]” [PDF]
openalex +1 more source
Consumer archetype brand stories : theory and research on consumers' reports of interactions with brands and experiencing primal forces [PDF]
University of Technology, Sydney. Faculty of Business.A scarcity of research exists on consumer self-storytelling relative to consumer attitude research.
Sood, SC
core
The Phenomenon of Creepiness in a Digital Marketing World
ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source
Corporate images of audit firms in a multilingual society. [PDF]
The paper investigates the corporate images of the leading auditing firms in Belgium, focussing on the perceptions of the two language groupings in Belgium, the Dutch speaking Flemings and the French speaking Walloons.
Moizer, P, Willekens, Marleen
core
The Pteromorphic Angelology of the \u3cem\u3eApocalypse of Abraham\u3c/em\u3e [PDF]
The purpose of this article is to explore the anti-anthropomorphic features of the angelological developments in the Apocalypse of ...
Orlov, Andrei
core +1 more source
Decoding Food Labels: How and Why Labels Influence Consumers' Responses
ABSTRACT Consumers make hundreds of food‐related decisions daily, often relying on labels to guide their choices. While extensive research has examined whether food labels are effective and which label types outperform others, limited work has explained how and why labels influence consumers' responses.
Ana Tereza Delapedra +3 more
wiley +1 more source

