Results 161 to 170 of about 7,145 (266)

From Human-like Brands to Positive Consumer Attitudes: Applying Self-Congruence Theory to Brand Anthropomorphism and Personality

Firda Amalia Widyaningrum, Lusi Suwandari   +1 more
openalex   +2 more sources

Partner or burden? The dual pathways linking perceived attributes of intelligent cockpits to human-machine collaboration willingness via cognitive load. [PDF]

BMC Psychol
Li S.
europepmc   +1 more source

(Hu)man-Like Robots: The Impact of Anthropomorphism and Language on Perceived Robot Gender. [PDF]

Int J Soc Robot, 2023
Roesler E, Heuring M, Onnasch L.
europepmc   +1 more source

When Chatbots Feel Human: How Anthropomorphism Shapes Consumer Satisfaction, Trust, and Loyalty in AI-Driven Brand Interactions

Abbas N. Albarq, Abdullah Aljaafari, Hashed Mabkhot, Mohammed Samir Alsuwaidan   +3 more
openalex   +2 more sources

Transforming customer experience in social robotics through explainable and interpretable artificial intelligence over a decade. [PDF]

Front Robot AI
Arora AS, Arora A, McIntyre JR.
europepmc   +1 more source

Examining the effect of mortality salience on preference for anthropomorphic products. [PDF]

Curr Psychol, 2023
Sonmez F, Nart S, Altunışık R.
europepmc   +1 more source

The Role of Brand Anthropomorphism In Shaping Brand Love and Brand Loyalty To European Car Consumers In Indonesia

, 2023
Pramatatya Resindra Widya, Adi Mursalin
openalex   +2 more sources

Cuteness conquest: how cuteness type and brand impression affect consumers' brand evaluation in social media. [PDF]

Front Psychol
Wang J, Zhou J, Shen J, Wang X.
europepmc   +1 more source

THE EFFECT OF BRAND LOGO ANTHROPOMORPHISM AND BRAND FAMILIARITY ON BRAND TRUST MEDIATED BY BRAND IMAGE (CASE STUDY ON OLIVE FRIED CHICKEN)

Hutdi Nur Cahyono, Singgih Santoso
openalex   +2 more sources

Thinking Through Feminist Theorizing: Poststructuralist Feminism, Ecofeminism and Intersectionality [PDF]

, 2019
Maclaran, P., Maclaran, P., Stevens, L., Stevens, L.   +3 more
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