Results 71 to 80 of about 7,145 (266)

Rufinus and Jerome's Ascetic Communities: Origenism in the Early Church [PDF]

, 2010
The ascetic regimens Rufinus and Jerome advocated to females within and outside their monastic communities included similar forms of abstinence, yet the differing motivations and goals of these practices reveal early theological engagement with Origen ...
Duraney, Stephen
core  

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

Psychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki, Sayo Iseki, Abhishek Pathak   +2 more
wiley   +1 more source

30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [PDF]

‫مدیریت بازرگانی
Objective Brands play a pivotal role in establishing connections with customers, transcending mere commercial transactions to foster sustainable and profitable relationships. These roles manifest themselves in functional, symbolic, and emotional domains,
Mohammad Rahim Esfidani, Mohsen Nazari, Shahriar Gharibzadeh, Nakisa Rezaie   +3 more
doaj   +1 more source

The perception of emotion in artificial agents [PDF]

, 2018
Given recent technological developments in robotics, artificial intelligence and virtual reality, it is perhaps unsurprising that the arrival of emotionally expressive and reactive artificial agents is imminent.
Cross, Emily S., Hekele, Felix, Hortensius, Ruud   +2 more
core   +2 more sources

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

Psychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo   +3 more
wiley   +1 more source

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco, Kosuke Motoki, Olivia Petit, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson   +5 more
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source

Is Bouba Sweet and Kiki Sour?:

Maketingu rebyu
It is well established that the shape of food packaging can influence taste perception. Focusing on the Bouba-Kiki effect, this study investigated how organic, rounded shapes and angular shapes on product packages affect taste evaluations from the ...
Keisaku Kunita
doaj   +1 more source

AI Epistemic Disengagement and Consumer Dependence: An Augmentation‐Substitution Framework

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence has become consumers' primary decision‐making resource, raising two questions: how do consumers justify accepting AI as a trusted source of reasoning, and when does this acceptance maintain rather than forfeit their capacity to think independently?
Vasilis Theoharakis, Nikolaos Mylonopoulos   +1 more
wiley   +1 more source

When anthropomorphized brands push their gender boundaries

Journal of Consumer Psychology
AbstractWhen anthropomorphized, brands are often imbued with gender. Consequently, when brands seen as female or male adopt marketplace behaviors that are incongruent with their gender, it can result in a perceived violation of expectations. We demonstrate that brands anthropomorphized as female versus male are stereotyped more strongly and draw lower ...
Linyun W. Yang, Pankaj Aggarwal
openaire   +1 more source