Results 171 to 180 of about 83,803 (311)

The relationship between brand association and brand loyalty in luxury goods

open access: yes, 2010
碩士到底是什麼因素讓這些昂貴的時尚精品有強烈的吸引力?在全球景氣低靡,全民收入降低的情況之下,仍然有許多人願意花大把的鈔票,去搶購全球限量的商品。如何成功經營「品牌」,就成為各精品品牌業者最致力去達成的目標。這些精品品牌在精品集團的經營下,其品牌價值遠超過產品本身的實用價值,並且由全球各大精品品牌中可以發現,時尚精品品牌價值絲亳不輸其他消費或科技品牌。 本研究與過去國內對名牌精品的相關研究最大的區別,即以時尚名媛本身觀點來看其精品體驗的消費行為,同時也將研究對象與研究現象放入整體的社會情境脈絡之下 ...
姜駿傑; Jiang, Jun-jie
core  

CD47 promotes mitogen‐activated protein kinase and epithelial‐to‐mesenchymal transition molecular programs to drive prometastatic phenotypes in non‐small cell lung cancer

open access: yesMolecular Oncology, EarlyView.
Beyond its role in immune evasion, this study identified that CD47 drives tumor‐intrinsic signaling in non‐small cell lung cancer (NSCLC). Transcriptomic profiling and functional studies revealed that CD47 regulates cell adhesion, migration, and metastasis through an ERK–EMT signaling axis.
Asa P.Y. Lau   +8 more
wiley   +1 more source

How Favourable Attitudes are Formed when the Semantic Associations of a Logotype are Congruent with Brand Personality

open access: yes, 2011
This thesis explores how favourable attitudes are formed when the semantic associations of a logotype are congruent with brand personality. By analysing the attitude response to varying brands sets, the findings from this thesis indicate that congruency ...
Mikaere, Emily Jane
core  

From jealousy to loyalty: the power of brand attachment. [PDF]

open access: yesBMC Psychol
Sohaib M   +3 more
europepmc   +1 more source

Hijacking emergency granulopoiesis: Neutrophil ontogeny and reprogramming in cancer

open access: yesMolecular Oncology, EarlyView.
Neutrophils are highly plastic innate immune cells; their functions in cancer extend beyond the tumour microenvironment. This Review summarises current understanding of neutrophil maturation and heterogeneity and highlights tumour‐induced granulopoiesis as a systemic programme that expands immature, immunosuppressive neutrophils via tumour‐derived ...
Gabriela Marinescu, Yi Feng
wiley   +1 more source

Adaptor protein CIN85 potentiates the motility of osteosarcoma cells via the Akt/mTOR and MMP2‐COL3A1 axis

open access: yesMolecular Oncology, EarlyView.
CIN85 is highly expressed in osteosarcoma, particularly in metastatic lesions. Its overexpression increases cell migration and Matrigel invasion, while silencing CIN85 suppresses these behaviors. Transcriptome analysis shows that CIN85 regulates MMP2, COL3A1, and Akt/mTOR signaling. Targeting these pathways reverses CIN85‐induced motility, highlighting
Iryna Horak   +10 more
wiley   +1 more source

Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market

open access: yes
Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed
Empen, Janine   +2 more
core  

A review of brand-loyalty measures in marketing. [PDF]

open access: yes
Brand loyalty represents an important asset to the firm. While considerable agreement exists on its conceptual definition, no unified approach to operationalize the concept has yet emerged in the marketing literature. We provide a conceptual framework to
Mellens, M   +2 more
core  

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