Results 291 to 300 of about 176,448 (310)

Brand Attachment

2009
openaire   +1 more source

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Journal of Marketing, 2011
Lucia Malär, Harley Krohmer, Wayne D Hoyer   +2 more
exaly  

Brand Page Attachment

2016
openaire   +1 more source

The role of brand attachment strength in higher education

Journal of Business Research, 2016
Charles Dennis, Savvas Papagiannidis, Eleftherios Alamanos   +2 more
exaly  

Positive and negative behaviours resulting from brand attachment

European Journal of Marketing, 2018
Arnold Japutra, Yuksel Ekinci, Lyndon Simkin   +2 more
exaly  

Attachment–aversion (AA) model of customer–brand relationships

Journal of Consumer Psychology, 2013
C Whan Park, Andreas B Eisingerich
exaly  

Brand and product attachment in an industrial context: The effects on brand loyalty

Industrial Marketing Management, 2016
Giuseppe Pedeliento, Daniela Andreini, Mara Bergamaschi   +2 more
exaly  

Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness

Journal of Business Research, 2020
Fernando Fastoso, Hector Gonzalez-Jimenez   +1 more
exaly  

Attachment to the Brand

2015
openaire   +1 more source

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

International Journal of Advertising, 2017
Sonja Bidmon
exaly