Results 271 to 280 of about 864,077 (292)

Can brand anthropomorphism trigger emotional brand attachment?

The Service Industries Journal, 2021
Jianfeng Ma, Hongwei Tu, Xing Zhou, Wanjie Niu   +3 more
openaire   +1 more source

Exploring hotel brand attachment: The mediating role of sentimental value

Journal of Retailing and Consumer Services, 2020
Zhenzhong Guan, Bo Pu, Yan Kou
exaly  

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng
exaly  

Building brand credibility: The role of involvement, identification, reputation and attachment

Journal of Retailing and Consumer Services, 2022
Yuksel Ekinci, Sebastian Molinillo, Arnold Japutra   +2 more
exaly  

Brand Attachment

2009
openaire   +1 more source

The role of brand attachment strength in higher education

Journal of Business Research, 2016
Charles Dennis, Savvas Papagiannidis
exaly  

Attachment to the Brand

2015
openaire   +1 more source

Attachment–aversion (AA) model of customer–brand relationships†

Journal of Consumer Psychology, 2013
Andreas Eisingerich, C Whan Park
exaly  

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

International Journal of Advertising, 2017
Sonja Bidmon
exaly  

Brand Page Attachment

2016
openaire   +1 more source