Results 261 to 270 of about 176,448 (310)

Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay. [PDF]

Behav Sci (Basel)
Damaschi G, Aboueldahab A, D'Addario M.
europepmc   +1 more source

How sports event scenarios shape urban image and influence audience conative tendency. [PDF]

Sci Rep
Song H, Wang Y, Wei J.
europepmc   +1 more source

The role of brand commitment and external information in urban consumers' organic produce choices: Evidence from Japan and China. [PDF]

PLoS One
Yang R, Yagi H, Fuyuki K.
europepmc   +1 more source

The impact of student psychological empowerment on class stickiness. [PDF]

Front Psychol
Fei H, Zhang J, Xiang W, Qi H.
europepmc   +1 more source

Effect of Laser Microtextured Collar Implants on Soft Tissue Integration and Crestal Bone Level.

J Pharm Bioallied Sci
Srivastava T, Sinha S, Pandey S, Rodda AK, Bumb PP, Dave M.   +5 more
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Brand engagement vs. brand attachment: which boundaries?

Micro & Macro Marketing, 2011
The aim of the paper is to analyse similarities and differences between the brand engagement and the brand attachment constructs. Theimportance and role of these two concepts in an exchange context andparticularly in the brand loyalty process framework is first stressed in this article.
Smaoui Fatma, Temessek Behi Azza
openaire   +2 more sources

Political ideology and brand attachment

International Journal of Research in Marketing, 2019
Abstract We introduce political conservatism as possibly associated with brand attachment. We propose that conservatism, in particular, might be related to stronger attachment bonds to brands due to greater feelings of uncertainty, encouraging consumers to seek security via forming brand attachment bonds.
Eugene Y. Chan, Jasmina Ilicic
openaire   +1 more source

How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

International Journal of Advertising, 2016
This study contributes to the growing body of literature investigating how and why consumers form connections to brands by applying an attachment theoretical framework. According to the attachment theory, children develop internal working models of the reliability of others in the interaction with the primary caregiver(s).
openaire   +1 more source

Understanding drivers and outcomes of brand attachment in mobile branded apps

Journal of Consumer Marketing, 2020
Purpose Mobile computing is an emerging trend. Building on motivational theories, brand attachment and mobile application literature, this paper tests a conceptual model with the aim to provide insights into antecedents and outcomes of consumer brand attachment in a mobile app context.
Tran, Trang P., Furner, Christopher P., Albinsson, Pia A.   +2 more
openaire   +1 more source