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The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment
2014Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
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International Journal of Advertising, 2016
This study contributes to the growing body of literature investigating how and why consumers form connections to brands by applying an attachment theoretical framework. According to the attachment theory, children develop internal working models of the reliability of others in the interaction with the primary caregiver(s).
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This study contributes to the growing body of literature investigating how and why consumers form connections to brands by applying an attachment theoretical framework. According to the attachment theory, children develop internal working models of the reliability of others in the interaction with the primary caregiver(s).
openaire +1 more source
The Effects of Consumer Brand Identification and Brand Attachment to Brand Equity
Journal of the Korean Society of Clothing and Textiles, 2010This study investigates the effects of consumer brand identification and brand attachment to brand equity. 332 surveys were collected from male and female university students in Seoul. In each survey, respondents were asked to choose one favorite fashion brand that they often purchase and answer questions regarding brand identification, brand ...
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The Effect of Brand Rituals on Brand Attachment
Academic Journal of Business & Management, 2023openaire +1 more source
Place attachment and brand attachment : An attachment process and its outcomes
International Journal of Tourism Management and Sciences, 2023Yevgeniya Li, Hyunjung Kim
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Antecedents and consequences of brand attachment: A literature review and research agenda
International Journal of Consumer Studies, 2023Jane Hemsley-Brown
exaly
Literature Review: Celebrity Attachment and Brand Attachment
GLOBAL BUSINESS FINANCE REVIEWMohammad Hamsal Mohammad Hamsal +3 more
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Reflections on emotional attachment to brands: Brand romance and brand love
Journal of Customer Behaviour, 2013Hemant Patwardhan +1 more
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