Results 281 to 290 of about 864,077 (292)

The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival

Journal of Destination Marketing & Management, 2018
Petrick, James, Ja Young Choe, Seongseop Kim   +2 more
exaly  

Brand attachment and customer citizenship behaviors

Service Industries Journal, 2016
Jui-Chang Cheng
exaly  

How the senses and technologies of the store atmosphere influence brand attachment and its results on brand advocacy and brand attachment

Ter clientes com uma relação próxima (íntima) e transformá-los em verdadeiros defensores perante otros consumidores são dois dos principais objectivos das marcas. No mundo atual, o mercado aparenta-se bastante saturado, com um vasto conjunto de marcas que oferecem soluções semelhantes aos clientes a preços comparáveis.
openaire   +1 more source

The Effect of Video Contents Experiences Brand on Brand Attachment and Brand Loyalty

CONTENTS PLUS, 2014
Hun Kim, Eun Kyoung Han
openaire   +1 more source

THE ROLE OF LUXURY BRAND ATTACHMENT ON CONSUMER BRAND RELATIONSHIP

Global Fashion Management Conference, 2017
Anwar Sadat Shimul, Michael Lwin, Ian Phau   +2 more
openaire   +1 more source

Variability and brand attachment

openaire   +1 more source

Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

Journal of Advances in Economics and Business Studies
Perihan Salah, Nada Elmahdy, Samaa Abdelfattah, Martine Tawfik, Ziad Mohammed, Karim Wagih, Hania Mohammed   +6 more
openaire   +1 more source

Destination brand personality and destination brand attachment – the involvement of self-congruence

Journal of Travel and Tourism Marketing, 2017
Chaozhi Zhang, Zhuowei Huang
exaly  

Consumer emotional attachments to a brand

2018
Ramírez, Alejandra, Ramírez, Ángela Milena   +1 more
openaire   +1 more source

Emotional attachment: a bridge between brand reputation and brand advocacy

Asia-Pacific Journal of Business Administration
Arash Ahmadi
exaly