Results 281 to 290 of about 176,448 (310)

The Effect of Brand Rituals on Brand Attachment

Academic Journal of Business & Management, 2023
openaire   +1 more source

Building brand credibility: The role of involvement, identification, reputation and attachment

Journal of Retailing and Consumer Services, 2022
Sebastian Molinillo, Arnold Japutra, Yuksel Ekinci   +2 more
exaly  

Literature Review: Celebrity Attachment and Brand Attachment

GLOBAL BUSINESS FINANCE REVIEW
Mohammad Hamsal Mohammad Hamsal, Triyono Arief Wahyudi Triyono Arief Wahyudi, Tantri Yanuar Rahmat Syah Tantri Yanuar Rahmat Syah, Unik Dwi Lestari Unik Dwi Lestari   +3 more
openaire   +1 more source

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International Journal of Hospitality Management, 2021
Jinsoo Hwang, Ja Young Choe, Jinkyung-Jenny Kim   +2 more
exaly  

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Journal of Hospitality and Tourism Management, 2020
Ming-Way Li, Hsiu-Yu Teng Teng
exaly  

The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity

International Journal of Tourism Research, 2021
Xiaohua Chen, Timothy Lee, Xiubai Li
exaly  

Brand Attachment and a Strategic Brand Exemplar

2008
C. Whan Park, Deborah J. MacInnis, Joseph Priester   +2 more
openaire   +1 more source

Reflections on emotional attachment to brands: Brand romance and brand love

Journal of Customer Behaviour, 2013
Hemant Patwardhan, Siva K. Balasubramanian   +1 more
openaire   +1 more source

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly  

Exploring hotel brand attachment: The mediating role of sentimental value

Journal of Retailing and Consumer Services, 2020
Bo Pu
exaly