Results 51 to 60 of about 4,159 (116)

Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook

SAGE Open
Brand Authenticity plays a crucial role in marketing activities. Over the past two decades, considerable progress has been made in the academic research on Brand Authenticity.
Xiaoqing Li, Ming-Fook Lim, Aizah Nadia Aknie Ramlee, Brahim Chekima   +3 more
doaj   +1 more source

Designing a Model of Brand Authenticity Drivers in Healthcare with a Focus on Patient Trust [PDF]

Journal of Evidence Based Health Policy, Management & Economics
Background: The purpose of this study is to design and present a model of the effective factors influencing brand authenticity in the healthcare sector, with a specific emphasis on its role in building trust among patients.
Parisa imani, Shahnaz Nayebzadeh, Seyyed Hassan Hataminasab   +2 more
doaj  

Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence. [PDF]

PLoS One
Li M, Chung W.
europepmc   +1 more source

The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands. [PDF]

Heliyon
Sun H, Dai YY, Jeon SS, Lee R, Wang H, Shi X, Sun L, Wang Y.   +7 more
europepmc   +1 more source

The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs. [PDF]

Front Psychol
Han Y.
europepmc   +1 more source

Mapping the themes and Intellectual Structure of Micro-Influencers: A systematic Review and a Bibliometric-Analysis. [PDF]

F1000Res
Wimalasena LMDO, Dissanayake DMR.
europepmc   +1 more source

From catwalk to kitchen: A qualitative study of luxury fashion companies' diversification into hospitality and restaurant sector. [PDF]

PLoS One
Luongo S, Sepe F, Lupolo E, Del Gaudio G.   +3 more
europepmc   +1 more source

How Users Perceive and Respond to Digital Humans: A Scoping Review of Agency, Embodiment, Social Role, and Response Outcomes. [PDF]

Behav Sci (Basel)
Gong X, Zeng L.
europepmc   +1 more source

Use of artificial intelligence in building personal branding and intercultural leadership. [PDF]

Front Artif Intell
Caro OC, Perez DT, Ramos HCP, Marín YR, Tuesta JNA, Trigoso JAC, Santos RC.   +6 more
europepmc   +1 more source

Survey data on consumer responses to social media-endorsed FMCG advertising in Vietnam. [PDF]

Data Brief
Pham TD, Le HTL, Nguyen HN.
europepmc   +1 more source