Expressive communication skills: impact on content engagement and personal branding in Jordan. [PDF]
Hatamleh IHM.
europepmc +1 more source
Nostalgia proneness and acceptance of AI-designed cultural products: the mediating role of perceived authenticity and the moderating role of need for uniqueness. [PDF]
Jia H, Zhou P, Wang Y.
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Data-Driven MOX Chemosensing for Beer Discrimination: Towards Rapid Food Quality Screening. [PDF]
Manini L +3 more
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The Platformized Commercial Persona: CEO Visibility, Fan Labor, and Consumer Engagement in Short-Video Social Commerce. [PDF]
Liao H, Ding J.
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Research on the impact mechanism of Green Emotional Involvement on Consumer Engagement Behavior: the chain mediating roles of Perceived Authenticity and Perceived Value. [PDF]
Yang Y, Su Q.
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Olive Oil Quality Analysis and the Detection of Adulterations by GC-MS With Cold EI. [PDF]
Neumark B +3 more
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Characteristics of sports brand content on social media and their effects on consumers. [PDF]
Liu Y.
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How Cross-Cue Inconsistency Weakens the Adoption of AI-Generated Review Summaries: The Roles of Diagnosticity, Authenticity, and Review Dispersion. [PDF]
He W, Meng H, Lu X.
europepmc +1 more source
From filters to fairness: understanding colourism through TikTok aesthetics and trends. [PDF]
Majumdar MR.
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A study on the influence of virtual idol endorsers on consumer brand attitude. [PDF]
Song P, Wang T, Shi K, Zhao Y, Xu X.
europepmc +1 more source

