Results 251 to 260 of about 5,808,331 (291)

Brand communication

2014
Nell'offrire un inquadramento sintetico ma esaustivo sul tema della gestione e comunicazione della marca, dapprima il libro illustra con chiarezza costrutti e concetti che definiscono il brand in letteratura, poi affront ain dettaglio le diverse fasi della vita della marca, e approfondisce la centralità del processo comunicativo nella progettazione di
openaire   +1 more source

Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority

International Journal of Web Based Communities, 2021
Nedra Bahri-Ammari, Raouf Ahmad Rather, Rahim Kallal   +2 more
openaire   +2 more sources

Branding and Brand Communications

Ross Curran, Babak Taheri
openaire   +1 more source

The Role of Brand Communities on Brand Loyalty

2018
Rekabetin yoğun olduğu günümüzde firmalar, gerektüketicileri ile güçlü ilişkiler kurabilmek gerekse marka sadakatinigüçlendirmek adına birçok iletişim çalışması gerçekleştirmektedir. Teknolojiningelişimine bağlı olarak hem firmaların günümüzde iletişim çalışmalarınıİnternet ortamına taşıdığı hem de tüketicilerin zamanlarının büyük bir bölümünüçevrimiçi
BABÜR TOSUN, Nurhan, TURFANDA, Sezgi
openaire   +1 more source

Brand Communities

2023
openaire   +1 more source

Drivers of Brand Community Engagement

Journal of Retailing and Consumer Services, 2020
Jitender Kumar, Vikas Kumar
exaly  

Brand Communication Based on Brand Gender

2012
A core task of marketing is the enhancement of brand equity. This is significantly influenced by brand personality. A person's most prominent characteristic is his or her gender. Pronounced masculinity or femininity is perceived as particularly attractive. This article transfers this phenomenon on to brands.
van Tilburg, Miriam, Lieven, Theo
openaire   +1 more source

Strategies for Expanding Colorectal Cancer Screening at Community Health Centers

Ca-A Cancer Journal for Clinicians, 2013
Donald L Weaver, Durado Brooks, Mona Sarfaty   +2 more
exaly  

Relationships Among Community Interaction Characteristics, Perceived Benefits, Community Commitment, and Oppositional Brand Loyalty in Online Brand Communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly  

The Relationships Among Community Experience, Community Commitment, Brand Attitude, and Purchase Intention in Social Media

International Journal of Information Management, 2019
Cheol Park
exaly