Results 271 to 280 of about 5,808,331 (291)

Brand Communities

2016
openaire   +3 more sources

Brand Community Relationships Transitioning Into Brand Relationships: Mediating and Moderating Mechanisms

Journal of Retailing and Consumer Services, 2018
Jitender Kumar, Jogendra Kumar Nayak
exaly  

Branded communication

2023
openaire   +1 more source

Are Facebook Brand Community Members Truly Loyal to the Brand?

Computers in Human Behavior, 2015
Juha Munnukka, Heikki Karjaluoto
exaly  

Brand Communities

2011
openaire   +2 more sources

Brand Communications

2023
openaire   +1 more source

How Community Interactions Contribute to Harmonious Community Relationships and Customers’ Identification in Online Brand Community

International Journal of Information Management, 2016
Mingli Zhang, Nuan Luo, Yu Wang
exaly  

Consumer Engagement in Online Brand Communities: A Social Media Perspective

Journal of Product and Brand Management, 2015
Cleopatra Veloutsou, Laurence Dessart, Anna Morgan-Thomas   +2 more
exaly  

Brand Communities Embedded in Social Networks

Journal of Business Research, 2013
Melanie E Zaglia
exaly  

Online Brand Community Engagement: Scale Development and Validation

Journal of Business Research, 2015
Roger Calantone, Clay Voorhees, Brian J Baldus   +2 more
exaly