Results 21 to 30 of about 65,317 (357)
Consumer Behavior Review, 2022 People are social animals and need to interact in communities to feel included. However, sometimes they face exclusion situations in many interactions. Nevertheless, little is known about how this issue affects consumers' purchases after being excluded ...
Djonata Schiessl
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Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [PDF]
تحقیقات بازار یابی نوین, 2023 The purpose of the present study is to present a comprehensive model of factors affecting brand co-creation in the social media brand community. In this research, random sampling was used and a questionnaire was completed and collected from 384 students ...
Meysam Shirkhodaie +2 more
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Frontiers in Psychology, 2022 The virtual brand community has become an important marketing tool for companies. A successful brand community marketing strategy should attract a large number of consumers.
Zheng ShiYong +7 more
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Organizations and Markets in Emerging Economies, 2019 The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities.
Ramūnas Časas +2 more
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Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer's brand prism as a conceptual framework, the paper explores UK Conservative Party members' attitudes towards ...
Punjaisri, K. +8 more
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Journal of Economics, Business & Accountancy Ventura, 2019 Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes.
Lindiawati Lindiawati +2 more
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Is Social Media a Brand Community or a Brand Public?
Maketingu Janaru, 2019 In a brand community study, it is important to understand the change of the community caused by the appearance of social media. The marketing strategy depends significantly upon whether we understand social media as a brand community or brand public. The
Hisashi Mari
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PROSES TUMBUH DAN BERKEMBANGNYA KOMUNITAS MEREK SEBAGAI GERAKAN SOSIAL
Jurnal Ekonomi dan Bisnis Airlangga, 2016 Using social movement theory, this study identify factors that influence likelihood and speed of acceptance new brand community. With grounded theory approach, data collected by in-depth interview from 16 informants within 2 famous brand communities ...
Azmil Chusnaini
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Frontiers in Psychology, 2021 The virtual community offers groups of consumers a knowledge-shared platform, wherein shared brand information influences the brand cognition of others.
Jiemei Zhang +4 more
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The Effect of Interpersonal Relationships on Brand Community
, 2011 This study investigates the interaction between online interpersonal relationships, community engagement, and brand community identification, and how these interactions influence brand identification and repurchase intention.
Lee, Yueh-hua; Chang, Wei-lun
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