Results 31 to 40 of about 5,808,331 (291)
Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [PDF]
تحقیقات بازار یابی نوین, 2023 The purpose of the present study is to present a comprehensive model of factors affecting brand co-creation in the social media brand community. In this research, random sampling was used and a questionnaire was completed and collected from 384 students ...
Meysam Shirkhodaie +2 more
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Consumer Behavior Review, 2022 People are social animals and need to interact in communities to feel included. However, sometimes they face exclusion situations in many interactions. Nevertheless, little is known about how this issue affects consumers' purchases after being excluded ...
Djonata Schiessl
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Brand innovation and value-creating practices of the City of Johannesburg's Twitter Community [PDF]
, 2020 : Brands facilitating and sustaining healthy brand communities on social networks such as Twitter, benefit from collaborative engagements where members are inspired to suggest innovative ideas, solve problems and enjoy a sense of commitment to their ...
Nhedzi, A., Pritchard, M., Banda, A.
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COMMUNITY AFFECT DAN BRAND COMMUNITY TRUST TERHADAP BRAND EQUITY [PDF]
, 2018 Abstact : The research aims to examine and analyze the influence of Brand Community Affect and Brand Community Trust to the brand equity, and examined the effect of brand community affect and brand community trust on brand equity through brand loyalty ...
Mahaprasasta, Yuraldi
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Organizations and Markets in Emerging Economies, 2019 The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities.
Ramūnas Časas +2 more
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Frontiers in Psychology, 2022 The virtual brand community has become an important marketing tool for companies. A successful brand community marketing strategy should attract a large number of consumers.
Zheng ShiYong +7 more
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Journal of Economics, Business & Accountancy Ventura, 2019 Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes.
Lindiawati Lindiawati +2 more
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PROSES TUMBUH DAN BERKEMBANGNYA KOMUNITAS MEREK SEBAGAI GERAKAN SOSIAL
Jurnal Ekonomi dan Bisnis Airlangga, 2016 Using social movement theory, this study identify factors that influence likelihood and speed of acceptance new brand community. With grounded theory approach, data collected by in-depth interview from 16 informants within 2 famous brand communities ...
Azmil Chusnaini
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A transition process from information systems acceptance to infusion behaviour in online brand communities: A socialization process perspective [PDF]
, 2012 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Social media such as Facebook, Youtube, Twitter, and online communities plays an important role for knowledge production and diffusion as well as ...
Lim, Jaehoon
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Is Social Media a Brand Community or a Brand Public?
Maketingu Janaru, 2019 In a brand community study, it is important to understand the change of the community caused by the appearance of social media. The marketing strategy depends significantly upon whether we understand social media as a brand community or brand public. The
Hisashi Mari
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